Brooks Running · 21 hours ago
Manager, eCommerce Merchandising
Brooks Running is dedicated to enhancing the running experience through innovative gear and experiences. The Manager of eCommerce Merchandising will lead a team to optimize the digital shopping experience, drive merchandising strategies, and collaborate with various partners to ensure effective product presentation and alignment with brand standards.
ApparelFashionManufacturingShoesSporting Goods
Responsibilities
Oversee and execute the digital merchandising strategy for BrooksRunning.com , including product setup, categorization, and on-site presentation to drive engagement and conversion
Lead digital journey mapping to support strong product presentation, discovery, and findability for all campaigns, product and seasonal launches
Manage the site content calendar, ensuring timely updates for product launches, campaigns, and seasonal stories
Oversee digital content planning and operations, including homepage, landing pages, and PLPs, ensuring alignment with brand guidelines and SEO/AEO strategies
Collaborate with cross-functional partners (AEO Manager, CRO Manager, Creative, Marketing, Digital Products, etc.) to keep the site fresh, relevant, and aligned with commercial and brand objectives
Monitor site merchandising performance, track key metrics, and share regular updates and actionable recommendations with the broader eCommerce, Digital Products, Marketing, and Product teams
Support assortment planning and product lifecycle management in partnership with Retail Analytics and Buying
Identify and implement best practices to improve the online shopping experience and drive commercial results within the team’s scope
Lead and coach a team of eCommerce merchandisers, fostering a collaborative and high-performance culture
Inform decision-making and ensure execution of team objectives and priorities, acting as a conduit between department leadership and individual contributors
Promote continual improvement and innovation within the department, researching new trends and recommending process changes
Manage resource planning and ensure documentation for processes and programs
Operate against team budgets and ensure accountability for team deliverables
Other responsibilities as required
Qualification
Required
Bachelor's degree preferred in Business, Marketing, or related field; equivalent experience considered
7+ years of relevant experience in digital merchandising, eCommerce, or related fields
3+ years of management experience leading direct reports
Proven collaborator and communicator, with strong organizational and problem-solving skills
Expertise in digital merchandising, including managing product set up, wayfinding, storytelling
Experience partnering with Product Management, UX, Development, Creative, Analytics, and Marketing teams to deliver innovative, effective digital experiences
Strong analytical skills and experience with experimentation, A/B testing, and data-driven optimization
High level of proficiency with Microsoft Excel and strong aptitude to learn technical applications quickly; experience with Tableau and Adobe Analytics a plus
Experience with JIRA, Smartsheet, and other project management tools required
Demonstrated ability to collaborate cross-functionally and communicate effectively
Analytical mindset with experience interpreting data and applying insights to improve merchandising performance
Passion for delivering exceptional customer experiences and bringing brand stories to life online
Ability to understand and empathize with the runner to develop loyal, engaging relationships with our customers and the Brooks community
Embraces and lives the Brooks values
Benefits
Medical, dental, vision, life and AD&D insurance
Disability insurance
HSA and employer contribution
FSA
Family & fertility assistance
401K Savings Plan and match
Employee assistance program
Transportation assistance
Three to five weeks of paid time off
Eleven paid holidays
Paid sick and parental leave
Annual bonus based on company performance
Product discounts
Employee recognition
Fitness discounts
Volunteer and donation benefits
Company
Brooks Running
Brooks Running designs and manufactures high-performance running shoes, apparel, and accessories for both male and female runners. It is a sub-organization of Berkshire Hathaway.
Funding
Current Stage
Late StageRecent News
2025-11-11
Company data provided by crunchbase