MISUMI USA · 1 month ago
Digital Content & SEO Specialist
Schaumburg, IL
Full-time
Onsite
Mid, Senior Level
$65K/yr - $80K/yr
5+ years expMISUMI USA is seeking a strategic and creative Digital Content & SEO Specialist to support their marketing and digital engagement initiatives across industrial and technical sectors. This role focuses on content development, search optimization, and performance analytics to enhance visibility and audience engagement. The ideal candidate will create compelling content for engineering-focused audiences while driving improvements in organic search and online brand presence.
Manufacturing
No H1B
Responsibilities
Plan, develop, and maintain a content roadmap that supports marketing objectives and business priorities
Produce high-quality digital content- including articles, blog posts, emails, case studies, and thought-leadership pieces- that communicate technical concepts with accuracy and impact
Collaborate with cross-functional stakeholders to ensure content aligns with broader brand messaging and product positioning
Maintain consistency of tone, structure, and messaging across all platforms and materials
Lead organic search initiatives across local, national, and industry-specific landscapes
Research and integrate strategic keywords to strengthen visibility across websites, articles, and marketing materials
Update and optimize existing pages, links, and digital assets for improved ranking and user experience
Apply industry best practices related to search intent, algorithm changes, and evolving technical SEO standards
Manage content across owned channels such as websites, email and social platforms, using tools such as WordPress, Buffer, and PR distribution platforms
Support earned media and digital storytelling initiatives through the creation of media-ready assets, PR materials, and distribution support
Ensure search-aligned messaging across digital collateral such as press releases, web pages, and digital campaign materials
Monitor performance metrics daily to evaluate search strategy, content effectiveness, and engagement trends
Produce reports and presentations that translate data into actionable insights for key stakeholders
Recommend and oversee continuous improvement efforts to enhance organic search growth, authority building, and overall digital performance
Conduct competitive research to identify opportunities, benchmarks, and emerging trends
Qualification
Required
5+ years of experience in content development, SEO, or digital marketing roles
BA/MA in Marketing, Communications, Advertising, or related fields
Demonstrated ability to create and edit content for technical or engineering-minded audiences
Strong understanding of SEO principles, Google's ranking factors, and industry-standard optimization tools
Experience working across earned, owned, and shared media channels
Familiarity with tools such as WordPress, Buffer, Prowly, PR Newswire, and analytics platforms
Proven track record designing and executing successful public relations campaigns
Solid experience with social media including LinkedIn, YouTube, etc
Proven ability to manage multiple projects and deliver high-quality work within deadlines
Strong communication skills and experience collaborating with cross-functional or global teams
Benefits
Medical (HMO/PPO/HDHP)
Vision
Dental
Life (Basic & AD&D)
Disability (STD and LTD)
Legal
Pet Insurance Plans
401(k) Plan with match
Commuter Transit Benefits
Employee Resource (EAP and GEAS) Plans
Fitness Club Membership
Tax Savings (HSA and FSA) Plans
Parental Leave
Paid Time Off
Paid Holidays
Company
MISUMI USA
MISUMI USA is an industrial automation company that provides press die and plastic mold products.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
R
Randy Yu
Chief People Officer / SVP Human Resources, Communications, Administration
Recent News
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