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Sentry · 4 weeks ago

Marketing Analyst - Insights and Measurements

Stevens Point, WI

Full-time

Hybrid

Entry, Mid Level

2+ years exp

Sentry is one of the largest and financially strongest mutual insurance companies in the United States, rated A+ by A.M. Best. The Marketing Analyst will support data-driven decision-making across brand, creative, and marketing initiatives by delivering actionable insights and enhancing brand performance.

Insurance

Responsibilities

Manage relationships with market research partners, coordinating project timelines, deliverables, and contracts to ensure high-quality execution of research initiatives

Assist in developing and analyzing quarterly brand health reports, synthesizing insights and preparing presentations for cross-functional teams and leadership

Coordinate with third-party vendors on brand lift studies, maintaining consistency in survey design, measurement methodologies, and reporting standards

Collaborate with creative and insights teams to conduct qualitative research, such as focus groups and concept testing, and summarize key takeaways to guide marketing strategy

Monitor and analyze ad testing performance and market trends, identifying optimization opportunities to improve future campaign effectiveness

Serve as a key point of contact for the refresh and utilization of customer insights, maintaining segmentation frameworks and behavioral data to support strategic planning

Analyze creative performance metrics from marketing platforms, identifying insights that drive improvements in creative output and audience engagement

Support marketing measurement and reporting efforts, including benchmarking, KPI tracking, monthly scorecards, and other recurring performance reports

Qualification

Marketing analysisStatistical analysisDatabase experienceCommunication skillsProject managementIndependent work

Required

Bachelors Degree or equivalent work experience

Minimum 2 years of related work experience

Marketing and database experience essential

Knowledgeable of Company products, services and marketing strategies

Excellent communication skills, both verbal and written

Excellent analytical skills to include working knowledge of complex statistical analysis, spreadsheets and database applications

Ability to work independently

Benefits

Sentry is happy to offer flexibility through a scheduled Hybrid work model. Monday and Friday work from home if you choose to, Tuesday through Thursday you’ll work in office.

As a Sentry associate, you will have an in-office workspace and materials for your home office. In addition to the laptop, you will receive prior to your start, Sentry will provide equipment for your home office.

Meal Subsidy available for associates who report to an office.

401(K) plan with a dollar-for-dollar match on your first eight percent, plus immediate vesting to help strengthen your financial future.

Continue your education and career development through Sentry University (SentryU) and utilize our Tuition Reimbursement program.

Generous Paid-Time Off plan for you to enjoy time out of the office as well as Volunteer-Time off.

Group Medical, Dental, Vision, Life insurance, Parental leave, and our Health and Wellness benefits to encourage a healthy lifestyle.

Well-being and Employee Assistance programs.

Sentry Foundation gift matching program to encourage charitable giving.

Company

Sentry

Glassdoor3.5

In 1904, members of the Wisconsin Retail Hardware Association founded their own insurance company—one built on mutual support, shared strength, and a commitment to service.

Founded in 1904

Stevens Point, WI, US

5001-10000 employees