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Colibri Group · 2 days ago

CRO & Growth Specialist

United States

Full-time

Remote

Mid, Senior Level

4+ years exp

Colibri Group is a pioneer in online professional education, serving over 1 million customers annually. They are seeking a data-driven CRO & Growth Specialist to optimize their web conversion funnel and improve user experience through structured experiments and data analysis.

Continuing EducationEducation

Responsibilities

Own the traffic-to-customer conversion rate across key landing pages, PLPs, PDPs, and state pages

Monitor CVR daily, diagnose performance shifts, and proactively surface insights and risks

Build and maintain the CRO pipeline, including experiment hypotheses, prioritization, and execution plans

Design, launch, and analyze A/B and multivariate tests across funnels and content types

Identify UX and behavioral bottlenecks using tools such as heatmaps, session recordings, and scroll-depth analytics

Own and maintain conversion dashboards and KPIs, ensuring leadership and PMMs have clear visibility into site performance

Deliver weekly and monthly insights on CVR trends, test results, and improvement opportunities

Translate data into clear recommendations that can be actioned by PMMs, UX, Engineering, or Marketing Operations

Partner with PMMs to ensure CRO insights shape page structure, content modules, messaging, and product launch pages

Work closely with the Demand Generation Director to align CRO efforts with acquisition programs and state-level traffic strategies

Collaborate with UX and Engineering to implement winning tests and site improvements

Provide CRO insights to Sales and other teams to support broader funnel understanding

Build structured test frameworks, including sample size calculations and significance tracking

Document learnings and maintain a repository of experiments, outcomes, and best practices

Develop a culture of continuous experimentation within Marketing and UX

Qualification

CRO experienceA/B testing toolsAnalytics toolsQuantitative skillsCross-functional communicationExperimentation mindsetData interpretationFast-paced environment

Required

4–5+ years of experience in CRO, website optimization, experimentation, or growth analytics

Proven ability to own conversion performance and execute a structured CRO roadmap

Strong experience with A/B testing and optimization tools (Optimizely, VWO, Google Optimize alternatives, etc.)

Hands-on expertise using analytics tools such as ShopLift, WordPress, GA4, Matomo, Hotjar, FullStory, Looker, or similar

Strong quantitative skills with the ability to interpret complex data sets and user behavior patterns

Ability to develop hypotheses, run experiments, and clearly communicate results and recommendations

Excellent cross-functional communication skills, particularly with PMMs, UX, Engineering, and marketing leadership

Comfortable working in a fast-paced environment with multiple stakeholders and moving priorities

Company

Colibri Group

At Colibri, we collaborate with over 5 million professionals and partners to provide exceptional professional education solutions for licensing, continuing education, test preparation, and career readiness.

Founded in 1990

Providence, Rhode Island, USA

1001-5000 employees