US Tech Solutions · 4 weeks ago
Marketing Planning Senior Analyst – Paid Media (CPA, retention, LTV)
New York, NY
Contract
Hybrid
Mid, Senior Level
$60/hr - $65/hr
4+ years expUS Tech Solutions is a global staff augmentation firm seeking a Marketing Planning Senior Analyst to join their New York City Marketing Performance and Analysis team. The role involves collaborating with Analytics, Finance, and Paid Media teams to plan, execute, and optimize paid media marketing strategies across various channels.
Information Technology
Hiring Manager
Mayur Jaiswal
Responsibilities
Lead paid media planning and forecasting across channels, including Affiliate, Paid Search, Paid Social, Programmatic Display, Audio, and Video
Build and manage bottoms-up budgets, country-level goals, pacing, and performance forecasts
Synthesize cross-channel performance data to inform strategy, highlight insights, and guide investment decisions
Develop business cases and scenario modeling to evaluate impact of growth initiatives and trade-offs
Create and deliver executive-ready reporting, including performance reviews with global and regional leads
Partner with global channel owners on planning, optimization, and best practices
Collaborate with regional market teams on local nuances (holidays, platforms, consumer behavior)
Support implementation and execution of marketing mix model results
Support channel and vendor-level tracking, monitoring, and reporting of marketing KPIs (conversion rates, CPA, retention, LTV, etc.) to help guide ongoing marketing tactics for the team
Act as key point of contact within Growth Marketing for any questions regarding paid media planning and spend pacing for assigned region(s)
Qualification
Required
Data Driven environment
Must have strong communication skills. This team is an intersection of other teams
Paid Media experience required
Bachelor's degree in Analytics, Statistics, Data Science, Business, or related field
4+ years' experience in performance marketing, digital media planning, DTC or subscription-based business
Strong analytical, financial modeling, and forecasting skills (SQL, R a plus)
Proficiency in data visualization (Tableau, Looker, Power BI), Google Suite and advanced Excel
Excellent communication skills with ability to distill complex data for executive audiences
Strong project management skills: able to manage shifting priorities and deliver high-quality work quickly
Experience with campaign management and optimization across major media platforms
Company
US Tech Solutions
US Tech Solutions counted among the largest yet the fastest growing staffing firm; all achieved organically.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Manoj Agarwal
Chief Executive Officer
Recent News
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