Goodway Group ยท 1 month ago
Global Programmatic Media Manager
United States
Full-time
Remote
Mid Level
3+ years expGoodway Group is an independent and remote-first media and marketing services firm with a rich history and numerous accolades. The Programmatic Media Manager is responsible for executing and optimizing programmatic media buys, collaborating with clients to develop strategies that align with their business goals and analyzing campaign performance to ensure effective media activation.
AdvertisingInternet
No H1B
Responsibilities
Strategically plan, activate, optimize, and manage programmatic media buys (including IO Direct) aligned with the communication strategy, customer journey, and audience insights
Make activation choices and implementation plans based on the communication strategy and client's business goals, and effectively communicate the reasoning behind those choices
Utilize client and proprietary data and insights to enhance targeting and adjust investment and activation strategies based on performance
Embrace a test-and-learn approach, scaling new buying strategies and exploring expansion opportunities while staying aligned with the communication strategy
Act as a technical expert in various DSPs, tools, and tactics, resolving troubleshooting and platform issues
Ensure brand safety, fraud prevention, and data quality transparency while strategically guiding consumers along their journey
Understand client's business goals and customer journey to develop comprehensive media activation plans aligned with their goals
Anticipate client needs and offer innovative solutions and recommendations based on data analysis
Present campaign analysis and insights to clients, addressing their concerns and demonstrating the effectiveness of activation planning
Translate media objectives and strategies in programmatic campaign recommendations across ad formats, such as video, audio, display, native, CTV, etc
Collaborate with other team members to optimize media across channels and platforms, delivering a cohesive consumer experience and optimizing outcomes
Work closely with Strategy/Planning to manage overall campaign delivery and provide optimization recommendations
Act as a trusted advisor to media planning, strategy, CX, and investment teams, communicating and collaborating effectively
Contribute to discussions, providing input to help shape and refine activation commitments and standards for effective media activation
Implement activation best practices, adjusting to meet your clients' needs to solve their problems, and develop expertise in programmatic media
Actively participate in professional growth opportunities, skill development, and meaningful contributions within your area of expertise
Qualification
Required
Bachelor's degree in marketing, advertising, business administration, or a related field
Previous experience (3+ years) in digital media, programmatic advertising, or media buying
Familiarity with programmatic platforms, DSPs, and advertising tools
Strong analytical skills and ability to draw insights from data to optimize campaigns
Excellent communication and presentation skills
Ability to collaborate effectively in cross-functional teams
Strong attention to detail and ability to manage multiple tasks simultaneously
Company
Goodway Group
90+ years of marketing innovation. Empowering clients to trailblaze through the digital frontier.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Jay Friedman
President
Recent News
2025-11-15
2025-11-14
2025-11-14
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