Kendo Brands, Inc. · 2 weeks ago
Senior Marketing Manager, Lip Lab
San Francisco, CA
Full-time
Onsite
Mid, Senior Level
$127K/yr - $151K/yr
7+ years expKendo Holdings, Inc. is a San Francisco-based beauty brand developer owned by LVMH. The Senior Marketing Manager for Lip Lab will lead and execute innovative marketing strategies while collaborating with various brand stakeholders to drive consumer-centric campaigns and ensure successful brand growth.
Consumer GoodsE-CommerceFashionLifestyleRetailWeb Design
Responsibilities
Develop, lead and help execute 360 strategic marketing plans to drive overall brand goals
Lead development of marketing campaigns collaborating closely with cross functional corporate teams – paid media, creative, influencer, events, social – and store teams to ensure timelines are met and that there is close upfront alignment and clear R&Rs
Maintain a strong understanding of what’s going on in culture, the category and in our consumers lives to ensure powerful, consumer centric marketing campaigns and storytelling
Own Lip Lab marketing budget & budget planning
Manage PR agency relationship and support of initiatives that ladder up to brand goals
Plan and execute flawless new store opening events (6-8 per year), leveraging social media, influencers and on-site activations, to create a buzz and generate excitement. You will also collaborate on post-launch social and influencer strategies to foster customer engagement, brand loyalty and ultimately lead to each store’s success
Oversee the content planning process with cross-functional teams, ensuring seamless execution across website, operations, and store teams
Lead monthly marketing reporting efforts and hindsight to creative along with how results will transform future plans
Proficient in PowerPoint, must be able to create compelling presentations to support various business needs
Qualification
Required
7+ years of Marketing experience with a proven ability to develop and implement marketing strategies across all channels (digital & traditional), ideally with a strong background in retail or experiential retail. You'd bring a deep understanding of specific markets across North America and localize as needed
Strong understanding in managing multi-channel campaigns including digital, social/influencer, media, PR, CRM
Data driven approach, with the ability to track and analyze to inform future strategies
Entrepreneurial spirit a must in this fast paced-ambiguous environment. Must be a self starter and be able to pivot quickly to business needs
Collaborative - must be a strong communicator and be able to collaborate effectively with cross functional teams- especially with field teams
Exceptional organizational skills with keen attention to detail
Proactive problem-solving skills; ability to anticipate obstacles and quickly generate alternate solutions/ideas
Can-do, positive attitude and a roll-up-your-sleeves approach; flexible to pivot with evolving business needs
Benefits
Annual bonus
Comprehensive benefits package including: medical, dental and vision insurance
Flex paid time off program
Parental leave
Employee discount/perks
Retirement plan with employer contributions
Summer Fridays
Opportunity to work from anywhere for two weeks during the calendar year
December wellness/shutdown week for applicable positions
Company
Kendo Brands, Inc.
Kendo is the small but mighty force behind your favorite beauty products.
501-1000 employees
Funding
Current Stage
Late StageLeadership Team
Kristin Walcott
Chief Executive Officer
Sapna Parikh
Chief Digital Officer, SVP (Fenty Beauty/Skin, Ole Henriksen, KVD Beauty,)
Recent News
2023-12-22
Company data provided by crunchbase