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Kapital Bank · 1 month ago

Senior Digital Analytics Manager

United States

Full-time

Remote

Senior Level

$115K/yr - $150K/yr

7+ years exp

Capital Bank, N.A. is a publicly traded company headquartered in Maryland, providing commercial and consumer banking services. The Senior Digital Analytics Manager will own the behavioral analytics layer, govern the event taxonomy, and translate digital behavior into actionable insights to improve decision-making and performance across the bank.

BankingFinanceFinancial ServicesInsurance

Growth Opportunities

Responsibilities

Increasing revenue and application volume by identifying funnel friction and driving continuous optimization

Improving marketing efficiency by revealing which channels, messages, and experiences produce the highest-value customers

Strengthening P&L clarity by linking digital behavior to approvals, losses, payback, and long-term value

Accelerating speed-to-insight through consistent, trustworthy dashboards and automated reporting

Giving leadership a clear, unified view of performance across all digital properties and teams

Build and Own the Digital Data Foundation

Lead the transition from GA4 to an Amplitude-first measurement ecosystem

Define and maintain the enterprise event taxonomy, KPIs, and data standards across all web properties

Partner with developers for event instrumentation, GTM governance, and tagging fixes

Establish a proactive QA process to ensure tracking accuracy before launches

Document tracking logic, event definitions, and end-to-end measurement frameworks

Turn Behavior into Decisions

Analyze funnels, journeys, and cohorts to identify where users struggle and what drives conversion

Connect behavioral data in Amplitude with performance data Snowflake to size opportunities

Build dashboards that explain what happened, why it happened, and what to do next

Write clear, concise insight summaries that guide actions — not just describe data

Lead Experimentation & Continuous Optimization

Own the analytics side of A/B testing: event setup, KPIs, hypotheses, and success thresholds

Partner across UX, Marketing, and Product to design meaningful tests grounded in behavior

Monitor experiments through completion, validate significance, and report business impact

Translate learnings into the next set of improvements or test iterations

Coach and Partner Across Teams

Help non-analysts understand funnel performance, segment behavior, and test results

Serve as the go-to analytics partner for leadership, product marketers, acquisition teams, and designers

Influence roadmaps by highlighting the highest-value digital opportunities

Create repeatable processes for insight action + measurement across all LOBs

Drive Continuous Improvement

Recommend new integrations, automations, or data quality enhancements

Stay current on analytics best practices, privacy updates, and evolving platform capabilities

Proactively surface opportunities before they impact performance — not after

Qualification

AmplitudeGA4Funnel analysisStatistical testingGoogle Tag ManagerBehavioral segmentationDigital analyticsExceptional communicatorCross-functional partnershipMicrosoft Office

Required

Bachelor's degree in marketing, business, communications, or a related field

7–10+ years in digital analytics, product analytics, or experimentation

Deep experience with Amplitude (or similar), GA4, FullStory, and Google Tag Manager

Skilled at defining event tracking requirements and partnering with developers to implement them

Strong knowledge of funnel analysis, behavioral segmentation, attribution, and statistical testing

Exceptional communicator who can translate insights into clear business actions

Comfortable in a hands-on role that blends strategy, execution, and cross-functional partnership

Must be proficient in Microsoft office software suite (Word, Excel, PowerPoint, etc)

Ability to travel within a defined market area

Preferred

Agency or startup experience desired

Experience in financial services, fintech, or other regulated industries preferred

Benefits

Comprehensive benefits package including Medical, Dental, Vision, Company Paid Life Insurance, Disability Insurance, and more?

Company Contributions to your 401k - Regardless of your contribution

Employee Perks: Paid Parental Leave, Employee Recognition Program, Leadership Program, Tuition Reimbursement Program, Employee Bank Checking Account, and much more!

Generous Paid Time Off and Paid Holidays - Including Paid Charity Hours to support volunteer opportunities