Waller Group · 1 month ago
FRACTIONAL DIGITAL MARKETING OFFICER
Dallas, TX
Full-time
Hybrid
Senior Level
$135K/yr - $185K/yr
7+ years expWaller Group is a commercial brokerage seeking a Fractional Digital Marketing Officer to drive brand strategy and lead generation. The role involves managing the marketing engine to enhance the brokerage's market authority and digital footprint while overseeing the full lifecycle of investment-sales assignments.
Asset ManagementProperty ManagementReal EstateReal Estate Investment
Responsibilities
Repositioning firm from an outbound sales strategy to an inbound sales strategy
Automate and build AI into lead scoring through enriched market and client intelligence revamping/refining or implementing a new CRM platform
Oversee listing launch workflows and syndication (Crexi, LoopNet/Costar, internal investor lists)
Ensure materials reflect accurate underwriting data, compelling visuals, and investment rationale
Build and execute digital lead-gen campaigns targeting property owners and investors
Implement nurture sequences, remarketing campaigns, and database growth strategies
Establish lead scoring systems to prioritize high-value prospects
Manage PPC, SEO, email automation, and top-of-funnel pipeline acceleration
Oversee CRM and marketing automation systems (HubSpot, Salesforce, Podio, Zoho, SharpLaunch, Mailchimp, Zapier, AI agents)
Qualification
Required
7–15+ years of experience in marketing, preferably in commercial real estate, investment banking, private equity, or other B2B professional services
Deep understanding of CRE investment-sales workflows and deal lifecycles
Expertise in digital marketing, CRM systems, automation workflows, and data-driven campaign management
Strong writing, content strategy, and investment storytelling skills
Ability to independently manage projects, prioritize deliverables, and operate in a fast-paced brokerage environment
Preferred
Experience marketing multifamily, retail NNN, office, land, or value-add assets
Familiarity with Crexi, Costar/LoopNet, Reonomy, Yardi, ResMan, and SharpLaunch
Prior fractional leadership or high-growth brokerage experience
Strong design sensibility for investment-grade marketing collateral
Benefits
Monthly retainer with optional performance-based bonuses tied to: Closed deals, Listing wins, Lead-generation KPIs
Company
Waller Group
Waller Group is a real estate firm that provides multifamily and investment property services.
11-50 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase