Switchboard Hiring · 1 month ago
Director of Demand Generation
Austin, TX
Full-time
Onsite
Director/Executive
$120K/yr - $150K/yr
7+ years expSwitchboard Hiring is looking for a Director of Demand Generation for a mid-sized B2B SaaS company known for innovative solutions. In this strategic leadership role, you will lead the demand generation function, develop marketing strategies, and build a high-performing team to drive revenue through data-driven campaigns.
Human Resources
Responsibilities
Build pipeline that converts to revenue. Design and run marketing campaigns (email, webinars, paid ads, ABM) that generate qualified leads and directly impact sales numbers. Track what's working through rigorous ROI analysis
Plan strategically, move quickly. Create annual marketing roadmaps with 3+ month campaign lead times, while staying nimble enough to test new channels and tactics that show promise
Lead and develop the team. Hire, mentor, and grow a demand gen team that gets better every quarter. Set people up to advance into leadership roles
Own the full funnel experience. Partner with SDRs, lead gen vendors, and Revenue Ops to ensure leads flow smoothly from first touch to closed deal—with the right messaging hitting prospects at every stage
Make the tech stack work. Keep Salesforce and marketing automation humming so tracking is accurate, reporting is solid, and leads get routed efficiently
Qualification
Required
7+ years driving B2B SaaS demand gen. Proven track record building pipeline and revenue in fast-growth environments. Fintech experience is a plus
You've built and scaled marketing teams that deliver. Experience hiring, developing, and leading teams with measurable revenue impact—not just activity metrics
Deep understanding of direct sales environments. You know how sales teams operate, can speak their language, and optimize marketing to accelerate deals through the funnel. Bonus if you've sold to or marketed to executive buyers
Data-driven with strong instincts. Comfortable analyzing conversion funnels, multi-channel performance, and ROI. You make decisions based on numbers but know when to trust your gut on new tactics
Player-coach mentality with high EQ. You'll roll up your sleeves while building the team's capabilities. Strong leadership skills, but you're not above doing the work yourself when needed
Benefits
Full benefits package
Remote, limited travel 1-2 times per quarter
Company
Switchboard Hiring
Switchboard Hiring gives growing teams the best of both worlds: the insider judgment of an internal talent leader with the reach and firepower of a top agency, all in one embedded senior recruiter.
2-10 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase