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Guidehouse · 4 days ago

Growth Marketing Director, Financial Services

New York, NY

Full-time

Hybrid

Director/Executive

$162K/yr - $270K/yr

12+ years exp

Guidehouse is seeking a Growth Marketing Director for its Financial Services sector, who will develop and execute marketing strategies aligned with corporate goals. This role involves collaborating with stakeholders to create multi-channel campaigns aimed at driving awareness and lead generation in the financial services market.

AdviceConsultingManagement Consulting

Responsibilities

Develop the strategic go-to-market campaign plan and execute that plan to drive demand and pipeline growth within target FS priority markets and peak accounts

Demonstrate a strong understanding of the FS sales process and pipeline funnel to drive audience engagement and growth

Develop and execute LinkedIn-focused campaigns to promote the expertise of FS and the Guidehouse brand, and attract and nurture existing and new opportunities to support growth

Leverage campaign data and testing to closely monitor performance and conversion rates for optimizing a campaign at each stage of the funnel

Be proficient in leveraging marketing automation and lead management systems to streamline, automate and measure all FS marketing programs and workflows

Work collaboratively with content strategy team to develop high impact assets (including content and insights that rise above the ‘status quo” narrative) and optimize SEO/SEM, ABM, social and PPC strategies to stimulate engagement and support growth and elevate the brand

Team with internal creative designers and external agencies to inform the development of successful, targeted, relevant and compelling digital ads and campaign assets

Comply with Marketing department tools and processes, procedures and policies to ensure consistent marketing program execution and brand alignment

Collaborate with other service lines and sectors to build integrated campaigns as needed

Proven ability to manage and execute multiple complex programs and foster strong relationships across peers and leadership

Excellent communication and organizational skills with an ability to shape processes and guidelines where needed to ensure efficient and effective program execution

Measure, analyze and report on campaign performance to leadership

Lead a team of one or more direct reports in an environment that fosters growth and builds future leaders

Proactively engage appropriate FS sub-market teams to help complete program deliverables on budget and on time. This would include internal and external communications, website, video, thought leadership, branding, digital marketing, and more

Manage the FS sector marketing budget in accordance with the Marketing department processes and as outlined by Guidehouse corporate procurement, branding, compliance and IT policies

Reflect and steward the Guidehouse brand, mission, vision and values as a leader

Qualification

Financial Services marketingMulti-channel marketingMarketing automation platformsCampaign performance trackingDigital marketing strategyContent strategy developmentLead generationAnalytical thinkingCommunicationTeam leadershipCollaboration skills

Required

Minimum bachelor's degree in marketing or related field

Twelve (12) + years of experience in marketing driving proven growth in previous roles through strategic, targeted, multi-channel marketing programs, social activation and distinctive, differentiating content initiatives

Demonstrated knowledge and proven experiences of marketing professional services and FS-related consulting services to commercial clients and public sector agencies

Strong business acumen with critical and analytical thinking skills

Excellent written and verbal communications skills (including presentations) with strength in listening, collaborating, interpretation and influencing skills

Able to articulate complex subject matter in a straightforward, concise and easily digestible manner to broad audiences

Adept at creating impactful go-to-market initiatives to commercialize the FS expertise and services of Guidehouse

Create measurable value and impact by providing exceptional service and support to be a trusted guide, marketing professional, firm leader, and Guidehouse brand steward

Ability to manage fast-paced, complex projects which build valued and respectful relationships at all levels, internally and externally

Demonstrated knowledge in digital marketing campaign automation platforms (i.e. Eloqua, Google analytics, Sitecore) to target, benchmark and track campaign ROI

Self-starter, results-oriented, team player and ability to work autonomously in dynamic work environment within a high-growth organization disrupting the market

Ability to lead a team and collaborate within a distributed marketing and leadership organization that is geographically dispersed

Poised, professional, collaborative and confident service-focused marketing leader with ability to interact with various levels of leadership to gain respect and trust