Credit Genie · 3 days ago
Senior Product Manager – Loyalty & Retention
Plymouth Meeting, PA
Full-time
Onsite
Senior Level
7+ years expCredit Genie is a mobile-first financial wellness platform designed to help individuals take control of their financial future. As a Senior Product Manager for Loyalty & Retention, you will own the strategy and roadmap to deepen customer engagement and increase repeat usage through various lifecycle programs.
CreditCredit CardsFinancial ServicesFinTechLending
Responsibilities
Define and own the loyalty and retention strategy across the customer lifecycle (activation, engagement, expansion, re‑activation, win‑back)
Build and iterate in‑product loyalty mechanics (e.g., progression ladders, status/tiers, streaks, credit‑building milestones) that reward responsible behaviors and repeat usage
Partner with Growth/CRM to run lifecycle messaging across push, email, and in‑app surfaces that is timely, personalized, and measurable
Lead a data‑driven experimentation program across journeys and offers; define guardrails and success metrics (e.g., day‑7/30/90 retention, repeat advance rate, ARPU/LTV, churn rate, contact rate, repayment behavior)
Use segmentation and cohort analysis to identify high‑value audiences and tailor experiences by needs, risk profile, and engagement stage
Improve onboarding activation and time‑to‑value through clearer value propositions, simplified flows, and contextual education
Launch win‑back and save flows for at‑risk or dormant customers, informed by leading indicators (declines, friction points, repayment struggles, support intents)
Partner with Risk/Compliance to design responsible retention levers that meet regulatory standards while preserving clarity and customer trust
Collaborate with Support/Ops to reduce avoidable contacts, increase self‑serve resolution, and improve CSAT/NPS for retained users
Instrument end‑to‑end event schemas and dashboards for transparent measurement and fast iteration
Qualification
Required
7+ years of product management experience with a focus on loyalty, lifecycle, retention, or growth of a consumer product
Proven track record improving retention and repeat usage via in‑product programs, lifecycle messaging, and rigorous experimentation
Expertise with funnels, cohorts, survival analysis, segmentation, and A/B testing; comfortable defining metrics and reading noisy results
Demonstrated ability to balance user value, risk/compliance, and business outcomes; thoughtful about guardrails and long‑term trust
Excellent cross‑functional leadership and communication; able to align executives and partners around a clear retention strategy
Deep empathy for customers navigating financial stress and a passion for building fair, accessible, and habit‑forming financial products
Preferred
Experience in mobile consumer fintech (credit‑building, payments, or cash advance), including push, personalization, and engagement loops
Background partnering with Risk/Fraud/Underwriting to design responsible progression mechanics and eligibility gates
Hands‑on with CRM/lifecycle tools (e.g., Braze/SendGrid), analytics (e.g., Amplitude/Segment), and feature flag/experimentation platforms
Exposure to regulated consumer finance, including customer communications, disclosures, and servicing requirements
Benefits
100% company-paid medical, dental, and vision coverage for you and your dependents on your first day of employment.
Monthly fitness reimbursement up to $100 or a full membership to LifeTime Fitness
401(k) with a 3.5% match and immediate vesting
Meal program for breakfast, lunch, and dinner
Life and accidental insurance
Flexible PTO
Company
Credit Genie
Credit Genie is a fintech company that provides financial tools and debt relief services.
51-200 employees
H1B Sponsorship
Credit Genie has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (3)
2024 (3)
Funding
Current Stage
Growth StageTotal Funding
$56.97MKey Investors
Khosla VenturesFortress Investment Group
2025-02-12Series Unknown· $33.79M
2023-10-20Series Unknown· $10M
2023-10-20Debt Financing
Recent News
2025-06-03
2023-12-19
2023-12-19
Company data provided by crunchbase