VeSync · 6 hours ago
Sr. Product Marketing Manager (Retail)
Tustin, CA
Full-time
Onsite
Senior Level, Lead/Staff
$150K/yr - $150K/yr
8+ years expVeSync is a portfolio company with brands that cover different categories of health & wellness products. The Sr. Product Marketing Manager owns key product retail channels and drives category growth by shaping product assortments, pricing architecture, promotional strategies, and sell-in narratives.
Consumer GoodsCustomer ServiceE-CommerceLocal
Responsibilities
Lead product assortment strategy across SKUs, bundles, and price bands by channel to maximize velocity and minimize retailer conflict
Develop channel strategies that translate consumer insights, retailer dynamics, and competitive data into actionable growth plans
Define regional commercial frameworks that guide pricing, promotions, and assortment decisions
Execute commercial activities that drive retail success, including assortment planning, channel-specific pricing, promotional guardrails, and retailer line reviews
Shape pricing and commercial playbooks that enable Sales and NAMs to win shelf space and increase profitability
Drive promotional excellence through budget planning, activation timing, ROI assessments, and in-store optimization
Collaborate with National Account Managers, Creative Services, and Marketing Execution to ensure alignment on sell-in stories, channel activation, and retail growth plans
Serve as the primary marketing partner for retail account teams, providing data-driven recommendations and readiness materials
Guide cross-functional teams through category and retailer performance insights to inform go-forward strategy
Review retail SKU productivity and identify gaps or redundancies
Define channel-specific product assortments based on performance, shopper insights, and retailer strategy
Approve assortment optimization proposals for key accounts and regions
Analyze retail sales trends, category-share shifts, and competitive performance
Identify priority growth accounts and new channel expansion opportunities
Build business cases to support growth initiatives and retailer-specific programs
Recommend retail pricing tiers to maintain competitive positioning and margin health by working with GTMs, Upstream PMMs, and PMs
Develop channel-specific pricing strategies that reflect shopper behavior and retailer requirements
Finalize pricing playbooks to guide NAMs, sales teams, and finance teams
Coordinate sell-in activities with NAMs and Sales leads, providing marketing rationale and category insights
Present category recommendations during retail line reviews and strategic business meetings
Lead major account sell-in reviews and support Sales in securing premium shelf placement
Review the impact of in-store merchandising, launch displays, and promotional activations
Optimize cross-retailer activation to ensure cohesive product communication and velocity uplift
Approve sell-out strategy by channel, ensuring consistency with pricing and assortment plans
Manage retail promotion budgets across key accounts
Evaluate activation ROI and make recommendations for optimization
Approve annual retail campaign plans including promotions, seasonal activations, and in-store messaging
Initiate and lead packaging rollout plans with Creative, Sales, and Operations to ensure timely in-store availability and maintain on shelf competitiveness
Confirm on-shelf readiness, including displays, merchandising materials, and packaging transitions
Approve final in-store display execution for major launches and seasonal programs
Qualification
Required
Bachelor's degree in Marketing, Business, or related field
Up to 8-10 years in product marketing, retail marketing, category management, or channel strategy
Strong understanding of retail dynamics including pricing, assortment, merchandising, and promotional levers
Demonstrated ability to partner with Sales, especially NAMs, to influence retailers and drive shelf wins
Strong analytical skills and high comfort with retail data (POS, syndicated data, retailer dashboards)
Exceptional communication, storytelling, and cross-functional leadership skills
Benefits
100% covered Medical/Dental/Vision insurance for employee AND spouse + dependents!
401K with 4% employer match (eligible after 90 days of employment) and immediate 100% vesting
Free Gym Membership
Generous PTO policy + paid holidays
Life Insurance
Voluntary Life Insurance
Disability Insurance
Critical Illness Coverage
Accident Insurance
Healthcare FSA
Dependent Care FSA
Travel Assistance Program
Employee Assistance Program (EAP)
Fully stocked kitchen
Company
VeSync
Founded in 2011, VeSync was established with the goal of enriching the lives of customers across the globe by providing thoughtfully engineered consumer products designed with convenience, simplicity, practicality and value in mind.
1001-5000 employees
Funding
Current Stage
Late StageRecent News
Company data provided by crunchbase