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GE HealthCare · 2 days ago

Marketing Leader - Interventional

Chicago, IL

Full-time

Onsite

Senior Level

$85K/yr - $127K/yr

GE HealthCare is a leading global medical technology and digital solutions innovator. The Marketing Leader - Interventional will partner with business leadership to manage branding and product promotion, drive customer communications, and develop marketing strategies for new products and initiatives.

AppsHealth CareHealth DiagnosticsHome ImprovementHome RenovationInternetMedical

Growth Opportunities

No H1B

Responsibilities

GEHC ONLY - Develops and manages content and creative for distribution across and off line channels

Responsible for supporting the integration of product strategy and initiatives into Marketing Communications programs, including high level branding and positioning, cross segment and care area programs in advertising, exhibits, sales collateral, promotion materials, web and customer targeted meetings and events coordinating with distributors, global advertising, exhibits and web teams as needed

Coordinating plan implementation through dedicated Marketing Communications support and outside vendor management. Ensuring integration of Public Relations and Internal GEHC Communications into planning as appropriate. Following-up with teams to determine program success and report program results to marketing

Leverage new channels, techniques and identifying unique, attention getting Marketing Communications strategies (e.g., LinkedIn, virtual booth and customer loyalty clubs) to help meet the marketing objectives for the businesses highest-level projects. Integrate with peers to help ensure consistency of approach and integration of best practices

Develop simple and relevant strategies from complex marketing objectives and content

Continually evaluate processes and strategies to optimize the effectiveness and efficiency of programs and tools designed for both the market and sales force

Has knowledge of best practices and how own area integrates with others; is aware of the competition and the factors that differentiate them in the market

Uses some judgment and has some ability to propose different solutions outside of set parameters to address more complicated, day-to-day problems with projects, product lines, markets, sales processes, or customers. Ability to prioritize information for decision making. Uses technical experience and analytical thinking. Uses multiple internal and limited external sources outside of own teams to arrive at decisions

Qualification

Marketing CommunicationsDigital CommunicationsEvent ManagementBranding StrategyContent DevelopmentAnalytical ThinkingVendor ManagementPublic RelationsTeam Collaboration

Required

Partner with business leadership to manage branding, product and/or services promotion, and partner the business to provide functional expertise

Drive customer communications program success in the areas of marketing communications, digital communications & events management

Responsible for messaging, advertising, exhibits, and collateral creation

Working with the business product and marketing leadership team members to develop and implement creative tools/techniques enabling sales execution & market acceptance of new products & business initiatives

Works closely with P&L leadership to develop and implement high-level Marketing Communication strategies for initiatives and programs

Develops and manages content and creative for distribution across and off line channels

Coordinating plan implementation through dedicated Marketing Communications support and outside vendor management

Ensuring integration of Public Relations and Internal GEHC Communications into planning as appropriate

Following-up with teams to determine program success and report program results to marketing

Integrate with peers to help ensure consistency of approach and integration of best practices

Develop simple and relevant strategies from complex marketing objectives and content

Continually evaluate processes and strategies to optimize the effectiveness and efficiency of programs and tools designed for both the market and sales force

Has knowledge of best practices and how own area integrates with others; is aware of the competition and the factors that differentiate them in the market

Ability to prioritize information for decision making

Uses technical experience and analytical thinking

Uses multiple internal and limited external sources outside of own teams to arrive at decisions

Benefits

Medical

Dental

Vision

Paid time off

A 401(k) plan with employee and company contribution opportunities

Life

Disability

Accident insurance

Tuition reimbursement

Company

GE HealthCare

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GE Healthcare provides a wide range of medical technologies and services to healthcare providers and researchers. It is a sub-organization of General Electric.

Founded in 1892