Fleetio · 1 month ago
Director, Event Marketing
United States
Full-time
Remote
Director/Executive
10+ years expFleetio is a modern software platform that helps organizations manage their fleet operations, and they are seeking an experienced Director of Event Marketing to lead global events and field marketing programs. The role involves developing event strategies, partnering with sales teams, and executing initiatives that drive customer engagement and brand strength.
AutomotiveFleet ManagementSaaSSoftware
Responsibilities
Develop and own the global field and events strategy spanning tradeshows, customer roadshows, ABM activations, and digital-to-in-person campaigns that drive pipeline and strengthen customer engagement
Partner cross-functionally with Sales, Sales Programs, and Demand Generation to provide field teams with exceptional onsite event support while connecting events seamlessly to digital campaigns
Design and execute ABM and outbound event strategies focused on our top 10 enterprise and high mid-market accounts, driving growth and retention in our most strategic customer segments
Lead the end-to-end execution of trade shows, user events, regional programs, and partner activations—from concept to post-event analysis
Own budget, logistics, and ROI measurement for all event and field marketing investments, ensuring operational excellence and measurable impact
Collaborate with Product Marketing and Brand to ensure event content and experiences reflect Fleetio’s unique value and storytelling
Hire, mentor, and scale a high-performing team as Fleetio’s field and event marketing function grows over time
Demonstrate scrappy, hands-on leadership—balancing strategic planning with direct execution as you build the function from the ground up
Qualification
Required
10+ years of progressive experience in B2B marketing, including field marketing, tradeshows, ABM, and customer event leadership (SaaS experience strongly preferred)
Proven track record building and executing integrated campaigns across digital and in-person channels
Deep understanding of enterprise (ENT), outbound, and ABM motions, with the ability to translate those into effective event and field strategies for key accounts
Strong alignment experience with Sales and Revenue teams, driving collaboration that converts marketing efforts into measurable pipeline
Exceptional project management, communication, and vendor management skills
Strategic thinker who can operate at both the 30,000-foot view and the 'in the weeds' level to get things done
Entrepreneurial and resourceful—comfortable leading with limited resources while setting the foundation for scalable growth
Willingness to travel for events and customer programs (approximately 25–30%)
Benefits
Multiple health/dental coverage options (100% monthly cost coverage for employee, 50% for family)
Vision insurance
Incentive stock options
401(k) match of 4%
PTO - 4 weeks (increases at year two)
12 company holidays + 2 floating holidays
Parental leave- birthing parent (16 weeks paid) non-birthing (4 weeks)
FSA & HSA options
Short and long term disability (short term 100% paid)
Community service funds
Professional development funds
Wellbeing funds - $150 quarterly
Business expense stipend - $125 quarterly
Mac laptop + new hire equipment stipend
Monthly catered lunches
Fully stocked kitchen with tons of drinks & snacks
Remote working friendly since 2012
Company
Fleetio
Fleetio is a fleet maintenance management software that helps businesses manage their fleet operations and optimize maintenance workflows.
201-500 employees
Funding
Current Stage
Late StageTotal Funding
$620.08MKey Investors
Elephant
2025-03-25Series D· $450M
2023-05-23Series C· $144.69M
2020-11-12Series B· $21.14M
Leadership Team
Jon Meachin
CEO
Leslie Henthorn
Chief Marketing Officer
Recent News
vcnewsdaily.com
2025-10-31
Company data provided by crunchbase