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Boost Mobile · 1 day ago

Senior Marketing Analyst Lead

Littleton, CO

Full-time

Onsite

Senior Level, Lead/Staff

$72K/yr - $103K/yr

3+ years exp

EchoStar is reimagining the future of connectivity, with a focus on redefining consumer expectations through innovative platforms and business models. The Senior Marketing Analyst Lead will analyze acquisition marketing performance and collaborate with various teams to enhance marketing effectiveness and strategy.

ElectronicsMobileTelecommunications

No H1B

Responsibilities

Leverage advanced analytics tools and martech platforms to gather, analyze, and interpret data related to website traffic, user behavior, conversion rates, and sales performance on both the eCommerce website and Amazon.com

Ensure seamless integration of martech solutions such as customer data platforms (CDPs), marketing automation tools, and analytics platforms to drive cohesive marketing strategies

Monitor key performance indicators (KPIs) including traffic sources, click-through rates, conversion rates, average order value (AOV), and return on ad spend (ROAS) to evaluate the effectiveness of campaigns and initiatives

Implement and refine multi-touch attribution models to provide a comprehensive view of marketing performance and customer journey insights

Develop and execute advanced digital acquisition strategies, utilizing SEO, PPC, social media marketing, email campaigns, affiliate marketing, and other digital channels

Optimize campaigns across digital platforms using martech tools for A/B testing, multivariate testing, and audience segmentation to improve ROI and customer engagement

Conduct in-depth competitor analysis and track market trends to identify opportunities for differentiation, product positioning, and promotional strategies on both eCommerce and Amazon platforms

Develop comprehensive dashboards and reports using tools like Tableau, Power BI, or Google Data Studio to communicate actionable insights to stakeholders

Provide data-driven recommendations on customer behavior, purchasing patterns, and market dynamics to support strategic decisions

Collaborate with marketing, product marketing, IT, and other cross-functional teams to align analytics and martech efforts with business objectives

Partner with marketing data science teams to implement predictive models and machine learning techniques for audience targeting and personalization

Stay updated on industry trends, emerging technologies, and martech innovations to continuously improve marketing strategies

Experiment with advanced analytics methodologies and martech solutions to drive growth and operational efficiency

Qualification

Marketing analyticsMartech platformsData analysisECommerce solutionsSQLPythonTableauGoogle AnalyticsAdobe AnalyticsA/B testingMultivariate testingStatistical analysisCommunication skillsPresentation skills

Required

Bachelor's or Master's degree in Marketing or Business Analytics

3+ years of experience in marketing analytics, martech, or digital marketing roles, with a focus on eCommerce and digital analytics

Proficiency in data analysis and visualization tools such as SQL, Python, Tableau, Google Analytics, or Adobe Analytics

Expertise in martech platforms (e.g., Google Marketing Platform, Adobe Analytics, Salesforce Marketing Cloud) and eCommerce solutions (e.g., Magento, Shopify, WooCommerce)

Strong analytical skills, with the ability to interpret complex datasets and derive actionable insights

Familiarity with A/B testing, multivariate testing, and statistical analysis methodologies

Excellent communication and presentation skills, capable of translating data insights into impactful recommendations

Ability to thrive in a fast-paced, dynamic environment while managing multiple projects and deadlines effectively