Reef · 1 month ago
Marketing Director, Brand and Content
Park City, UT
Full-time
Onsite
Director/Executive
$140K/yr - $175K/yr
7+ years expReef Capital Partners is a Utah-based investment and development firm involved in significant real estate projects. The Marketing Director, Brand & Content will lead the creative and digital marketing strategy for Deer Valley East Village, overseeing brand identity, content production, and digital presence to support real estate sales efforts.
Asset ManagementProperty DevelopmentProperty ManagementReal Estate Investment
Responsibilities
Translate the Deer Valley East Village brand strategy into a cohesive visual identity system used consistently across all partner properties and real estate projects
Maintain brand, naming, and design compliance across all assets in alignment with the Deer Valley® trademark license agreement
Develop and maintain brand guidelines, templates, creative toolkits, and visual systems to ensure high-quality, consistent brand expression
Partner with Deer Valley Resort's marketing team to ensure alignment across shared brand touchpoints
Direct production of premium content including photography, videography, renderings, lifestyle storytelling, copywriting, and visual assets for multi-channel use
Produce real-time, onsite content showcasing construction progress, milestones, seasonal experiences, and real estate features
Develop content featuring skiing, lake recreation, culinary programming, wellness experiences, and village life for use across partner projects
Lead development, updates, and optimization of websites supporting DVEV and individual real estate projects
Develop and execute email campaigns, newsletters, and milestone communications across partner databases
Direct paid media including search, social, programmatic, and digital video to support real estate lead generation
Develop and execute the organic social media strategy for DVEV and select project channels
Manage content calendars, channel growth, community engagement, and influencer or creator partnerships
Ensure alignment between social storytelling, paid campaigns, and real estate marketing priorities
Lead production of materials supporting sales of Extell's and Reef's real estate offerings
Create brochures, decks, maps, amenity overviews, lifestyle content, collateral, floorplan summaries, digital brochures, and project websites
Establish and oversee a centralized DAM system ensuring organized access to photos, videos, renderings, maps, and collateral across DVEV partners
Manage file versioning, naming conventions, permissions, and asset distribution workflows
Oversee creative, digital, paid media, and content agencies to ensure high-quality output delivered on schedule and within budget
Partner with Extell, Reef, Deer Valley Resort, hospitality operators, sales teams, and construction teams to ensure information accuracy and alignment
Partner with the Reef Enterprises marketing team as a shared-services resource, leveraging technical expertise, integrated workflows, and centralized support
Qualification
Required
Bachelor's degree in Marketing, Communications, Digital Media, Business, or related field
Minimum of 7-10 years of experience in brand, content, or digital marketing within luxury real estate, hospitality, resort, or destination development
Proven experience developing creative assets, digital campaigns, and polished sales materials
Strong writing, visual direction, and content development skills
Experience leading social strategy and digital analytics
Excellent communication and relationship-building skills
Strong organizational and project management capabilities
Ability to work in fast-paced, multi-partner environments with competing priorities
Benefits
401(k) Plan with Company Match
Generous Health Plan with HSA Match
Flexible Paid Time Off
Cell Phone Service Allowance
Discounts at Company-owned Resorts and Golf Courses
Company
Reef
Reef Capital Partners is a privately held firm creating lasting value through real estate, investment, and lifestyle experiences.
51-200 employees
H1B Sponsorship
Reef has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2024 (2)
2023 (3)
2022 (17)
2021 (34)
2020 (2)
Funding
Current Stage
Growth StageLeadership Team
J
Jared Lucero
President and CEO
Recent News
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