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Goodway Group · 4 weeks ago

Global Paid Social Media Manager

United States

Full-time

Remote

Mid, Senior Level

3+ years exp

Goodway Group is an independent and remote-first media and marketing services firm with a 90+ year history, recognized as one of AdAge's 2025's BEST PLACES TO WORK. The Social Media Manager is responsible for executing and managing paid social media strategies aligned with client goals, optimizing media buys, and collaborating closely with clients to enhance their social media presence.

AdvertisingInternet

Growth Opportunities

No H1B

Responsibilities

Strategically plan, activate, optimize, and manage paid social media buys across social platforms (ex. in Facebook/Instagram, Twitter, Snapchat, Pinterest, LinkedIn, etc.) aligned with the communication strategy, customer journey, and audience insights

Make activation choices and implementation plans based on the communication strategy and client's business goals, and effectively communicate the reasoning behind those choices

Utilize client and proprietary data and insights to enhance targeting and adjust investment and activation strategies based on performance

Embrace a test-and-learn approach, scaling new buying strategies and exploring expansion opportunities while staying aligned with the communication strategy

Ensure brand safety, fraud prevention, and data quality transparency while strategically guiding consumers along their journey

Understand client's business goals and customer journey to develop comprehensive social media activation plans aligned with their goals

Anticipate client needs and offer innovative solutions and recommendations based on data analysis

Present campaign analysis and insights to clients, addressing their concerns and demonstrating the effectiveness of activation planning

Translate media objectives and strategies in social campaign recommendations

Support campaign structure and audit of prospective client social campaigns

Collaborate with other team members to optimize media across channels and platforms, delivering a cohesive consumer experience and optimizing outcomes

Work closely with Strategy/Planning to manage overall campaign delivery and provide optimization recommendations

Act as a trusted advisor to media planning, strategy, CX, and investment teams, communicating and collaborating effectively

Contribute to discussions, providing input to help shape and refine activation Social commitments and standards for effective media activation

Implement activation best practices, adjusting to meet your clients' needs to solve their problems, and develop expertise in Social media

Actively participate in professional growth opportunities, skill development, and meaningful contributions within your area of expertise

Qualification

Strategic media activationSocial media platformsData analysisClient relationship managementAnalytical skillsCommunication skillsIndustry knowledgeLeadership abilitiesCollaborationProblem-solving