Choice Hotels International · 5 days ago
Brand Manager, Comfort
North Bethesda, MD
Full-time
Hybrid
Senior Level
$98K/yr - $115K/yr
5+ years expChoice Hotels International, one of the world’s largest lodging franchisors, is seeking a Brand Manager for its Upper Midscale Brands to develop and execute strategies for Comfort Inn & Suites and Country Inn & Suites. The role focuses on driving unit growth, revenue, and enhancing guest experiences while collaborating with cross-functional teams to optimize performance.
HospitalityHotelTravel
No H1B
Responsibilities
Develop and implement strategies that strengthen the franchisee, consumer, and developer value proposition for Comfort and Country Inn & Suites
Act as a cross-functional connector, integrating insights and business needs to deliver cohesive brand strategies
Create data-driven reports and compelling business cases for internal and external audiences
Continuously evaluate and refine the brand’s economic model to maintain competitive advantage
Collaborate with leadership and cross-functional teams to identify trends, optimize performance, and measure success
Champion distinctive guest experiences through brand hallmarks, amenities, and service touchpoints
Monitor market trends and competitive dynamics to recommend proactive strategies
Develop and oversee project plans with milestones, deliverables, and performance metrics
Monitor progress, identify process gaps, and communicate updates to stakeholders
Build strong relationships across the organization to drive collaboration and achieve objectives
Manage budgets for owner meetings, brand events, and Choice Hotels’ annual Convention
Lead ongoing development and management of brand programs and standards
Represent Choice Hotels and the brands at industry events and conferences
Advocate for the brand during key engagements with franchisees and developers
Collaborate across segments to ensure consistency and efficiency within the Brand organization
Qualification
Required
Bachelor's degree in Marketing, Business Administration, Hospitality Management, or related field or equivalent combination of education and work experience
5–7 years of progressive experience in brand management, marketing strategy, or hospitality operations
Proven ability to manage brand initiatives from concept to execution with measurable impact
Strong understanding of hospitality, consumer insights, and midscale market dynamics
Strategic thinking and analytical skills with ability to translate insights into actionable plans
Excellent project management and organizational skills; adept at managing multiple priorities
Exceptional communication and storytelling skills to influence diverse stakeholders
Collaborative mindset with ability to build strong internal and external relationships
Financial acumen for evaluating ROI, budgets, and performance metrics
High proficiency in Microsoft Office Suite
Preferred
Experience in franchise or multi-unit business models strongly preferred
Familiarity with data visualization and analytics tools a plus
Experience leveraging AI tools for efficiency and workload management
Benefits
Competitive compensation and benefits, including medical, dental, and vision coverage
Leave and paid time-off for holidays, vacation, personal, family, volunteer, sick, jury duty, bereavement, military, and religious observance
Financial benefits for retirement and health savings
Employee recognition programs
Discounts at Choice hotels worldwide
Company
Choice Hotels International
Choice Hotels International is a hospitality franchisor that provides businesses and travelers with a range of lodging options.
1001-5000 employees
Funding
Current Stage
Public CompanyTotal Funding
$600M2024-06-25Post Ipo Debt· $600M
1996-10-16IPO
Leadership Team
Judd Wadholm
Senior Vice President and General Manager, Core Brands
Noha Abdalla
Chief Marketing Officer
Recent News
Hotel Management Network
2026-01-07
2026-01-06
Company data provided by crunchbase