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Spark Foundry · 4 days ago

Vice President, Data & Platforms

New York, NY

Full-time

Onsite

Director/Executive

$163K/yr - $257K/yr

10+ years exp

Spark Foundry is a global media agency focused on enhancing brand engagement through innovative media strategies. The Vice President of Data & Platforms will lead data integration strategies, consult with clients on data-driven marketing, and work closely with internal teams to leverage data for effective media approaches.

AdvertisingMarketing

Responsibilities

Provide thought leadership by challenging current way of operating to deliver best in class approaches

Be an in-house expert on how audience and data-led digital advertising can provide ROI for clients

Guide and drive use of audience data to impact media strategies for client account(s) based on overall objectives

Understand how platform/data technologies work and offer the ability to explain technical concepts in ordinary terms (be technically savvy & understand the opportunities and limitations)

Connect a sound audience strategy to client marketing technology and solutions to drive a more efficient and effective media approach

Identify opportunities and industry learning. Meet with vendors and provide a POV with a client lens and in desired format. Educate/evangelize the findings

Develop personalization strategy across all channels- customers, prospects on mobile, desktop, client website, CRM, etc

Partner with internal Activation teams to support media activation as well as advanced data use cases

Oversee relationship with CDP, Identity Resolution, and project manage the deployment and activation of these and other data technology solutions

Share knowledge with client and internal teams regarding audience insights and results to impact business needs

Manages team independently

Owns client business-related decisions, with input where necessary

Ownership of day-to-day client relationship (senior)

Share knowledge with client regarding audience insights and results to impact business needs

Ability to effectively articulate vision to savvy, experienced digital clients and C-level executives

Becomes involved in customer’s decision-making

Accountable for director, associate director, manager, and associate level deliverables

Showcases the ability to manage & mentor others

Accountable for onboarding and team readiness

Inspires growth and innovation

Qualification

Ad technology expertiseData management platformsCustomer data platformsIdentity resolution toolsDigital media planningData privacy complianceClient relationship managementTeam managementCommunication skills

Required

10+ years experience

7+ years of management experience

Strong track record managing multiple client verticals across a variety of third-party marketing measurement technology platforms

In-depth technical knowledge of ad and marketing technology including ad servers, rich media, dynamic creative, streaming video, OBA, ad verification, data management platforms, customer data platforms, identify resolution, solutions, DSPs, etc

Strong understanding of digital media planning and management processes

Ability to effectively articulate vision to savvy, experienced digital clients and C-level executives

Expert knowledge and experience with Identity Solution tools (eg. Epsilon, Liveramp, Neustar)

Expert understanding and usage of CDP (eg. Salesforce, Adobe, Treasure Data)

Expert understanding data flow within adtech/martech ecosystem

Able to consult clients and provide POV on adtech/martech architecture and data compliance and data privacy developments