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VeSync · 1 day ago

Associate Product Marketing Manager (Retail)

Tustin, CA

Full-time

Onsite

Entry, Mid Level

$88K/yr - $88K/yr

4+ years exp

VeSync is a portfolio company with brands that cover different categories of health & wellness products. The Associate Product Marketing Manager supports retail and channel execution across assigned categories, leading small-scale retail programs and analyzing shopper and retail performance data.

Consumer GoodsCustomer ServiceE-CommerceLocal

Responsibilities

Lead product assortment strategy across SKUs, bundles, and price bands by channel to maximize velocity and minimize retailer conflict

Develop channel strategies that translate consumer insights, retailer dynamics, and competitive data into actionable growth plans

Define regional commercial frameworks that guide pricing, promotions, and assortment decisions

Execute commercial activities that drive retail success, including assortment planning, channel-specific pricing, promotional guardrails, and retailer line reviews

Shape pricing and commercial playbooks that enable Sales and NAMs to win shelf space and increase profitability

Drive promotional excellence through budget planning, activation timing, ROI assessments, and in-store optimization

Collaborate with National Account Managers, Creative Services, and Marketing Execution to ensure alignment on sell-in stories, channel activation, and retail growth plans

Serve as the primary marketing partner for retail account teams, providing data-driven recommendations and readiness materials

Guide cross-functional teams through category and retailer performance insights to inform go-forward strategy

Monitor SKU-level performance and weekly retail trends to identify early signals and anomalies

Recommend basic SKU additions or deletions based on productivity thresholds

Execute assortment updates for smaller categories or lower-volume channels (not full-category ownership)

Conduct routine store checks, shelf audits, and competitive observations to identify visibility or availability gaps

Flag emerging opportunities and present simple, data-supported hypotheses for growth

Propose limited-scale pilots (e.g., single-retailer tests), with guidance from senior PMMs

Support retail price monitoring across accounts, including competitive tracking and discrepancies

Recommend minor price adjustments for assigned SKUs or smaller retailers (not portfolio pricing strategy)

Lead pricing reviews only for predefined, lower-priority accounts

Draft foundational sell-in slides, competitive snapshots, and shopper insights sections for NAMs

Participate in retailer meetings as a supporting contributor, not a strategic lead

Co-present or pitch only to smaller channels or emerging accounts under guidance

Track and document store-level execution quality, gathering photos, compliance data, and shopper observations

Recommend tactical merchandising improvements (e.g., shelf tags, facings, promo signage)

Manage execution of localized or small-scale in-store campaigns (not large account activation strategy)

Manage promo timelines and ensure assets and deliverables are completed on schedule

Coordinate with agencies on resizing, versioning, and basic creative adaptations

Execute minor promotional activities for specific SKUs, small categories, or regional accounts

Support packaging fit checks, translation reviews, and pre-production approvals

Validate on-shelf appearance through photos, retailer feedback, and early execution checks

Lead readiness only for assigned SKUs, supporting senior PMMs on major launches

Qualification

Product marketingRetail marketingCategory managementChannel strategyData analysisOrganizational skillsCollaboration

Required

Bachelor's degree in Marketing, Business, or related field

Up to 4 years in product marketing, retail marketing, category management, or channel strategy

Comfortable working with retail data and interpreting basic insights

Strong organizational skills and attention to detail

Ability to collaborate effectively with Product Group, GTM, Sales, Creative Services, Operations, Marketing, and Project Management teams

Benefits

100% covered Medical/Dental/Vision insurance for employee AND spouse + dependents!

401K with 4% employer match (eligible after 90 days of employment) and immediate 100% vesting

Free Gym Membership

Generous PTO policy + paid holidays

Life Insurance

Voluntary Life Insurance

Disability Insurance

Critical Illness Coverage

Accident Insurance

Healthcare FSA

Dependent Care FSA

Travel Assistance Program

Employee Assistance Program (EAP)

Fully stocked kitchen

Company

VeSync

Founded in 2011, VeSync was established with the goal of enriching the lives of customers across the globe by providing thoughtfully engineered consumer products designed with convenience, simplicity, practicality and value in mind.

Founded in 2011

Anaheim, California, USA

1001-5000 employees