GlossGenius · 2 days ago
Senior Brand Manager
New York, NY
Full-time
Hybrid
Senior Level
$145K/yr - $185K/yr
6+ years expGlossGenius is building an ecosystem enabling entrepreneurs to succeed by offering a range of business management tools. As the Senior Brand Manager, you will be responsible for architecting and scaling new top-of-funnel channels and executing integrated brand campaigns to drive awareness and business results.
FinTechMobile AppsSaaS
Responsibilities
Architect and scale new Top-of-Funnel (TOFU) channels moving them from pilot tests to predictable revenue drivers
Orchestrate fully integrated campaigns, ensuring that top-of-funnel "big bets" flow seamlessly through the entire customer journey from the first ad impression to the landing page, email nurture, and sales talk track, etc
Partner with Creative and Brand teams to develop campaigns that align with business priorities and authentically tell our story and demonstrate our product value, ensuring you're an effective creative partner who can brief, iterate, and push for breakthrough work
Establish frameworks for measuring brand success, tracking incrementality, lift, and business impact; connecting awareness tactics to customer acquisition
Own the P&L for your channels, partnering with Analytics to validate efficiency and defend investment strategies with data-driven storytelling
Integrate AI into your daily workflow as a productivity multiplier by using tools to accelerate research, iterate on copy/creative, and streamline operational tasks
Qualification
Required
6+ years of integrated brand marketing experience at high-growth companies, with a proven track record of scaling TOFU channels and connecting brand awareness to measurable pipeline and revenue impact
Deep expertise in at least 2-3 TOFU channels (e.g., podcast advertising, OOH, CTV, influencer partnerships, experiential) with experience taking channels from test to scale
Experience building and implementing measurement frameworks for offline or broad-reach channels (e.g., incrementality testing, lift studies)
Ability to balance hands-on execution with high-level decision-making, shifting from managing projects to owning business-critical initiatives
Preferred
Experience bringing AI products to market and differentiating them in a crowded landscape
Background in vertical SaaS
Prior experience at companies that successfully scaled from $20M-$500M ARR
Hands-on experience with brand creative production (video, photography, content)
Benefits
Flexible PTO
Competitive health & dental insurance options, with premiums partially covered by GG
Fertility and adoption benefits via Carrot and Kindbody
Generous, fully-paid parental leave policy
401k benefit - employees are eligible to contribute starting day 1 of employment
Professional Development - employees receive a yearly stipend for approved learning and educational-related expenses
Pre-tax commuter benefits
Dependent Care FSA
Home office support
Team Bonding opportunities - annual company retreat for entire team, plus virtual events throughout the year
Company
GlossGenius
GlossGenius is a vertical SaaS platform for small business owners across the salon and studio space.
51-200 employees
H1B Sponsorship
GlossGenius has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (5)
2024 (2)
2023 (4)
Funding
Current Stage
Growth StageTotal Funding
$70.62MKey Investors
L CattertonBessemer Venture Partners2048 Ventures
2023-07-27Series C· $28M
2022-09-27Series B· $25M
2021-11-16Series A· $16.4M
Leadership Team
Danielle Cohen-Shohet
CEO & Founder
Recent News
2025-01-02
Gunderson Dettmer Stough Villeneuve Franklin & Hachigian, LLP - Gunderson Dettmer Advises Imaginary Ventures in its $25 million Series B
2024-12-06
Company data provided by crunchbase