Colibri Group · 5 days ago
Director of Demand Generation
United States
Full-time
Remote
Director/Executive
6+ years expColibri Group is a pioneer in online professional education, serving over 1 million customers annually. They are seeking a strategic, data-driven Demand Generation Director to build and scale growth initiatives across their Valuation & Property Services ecosystem, focusing on SEO and content-driven acquisition to convert traffic into high-quality leads.
Continuing EducationEducation
Responsibilities
Build and execute integrated demand generation programs spanning SEO, content, email, lifecycle entry points, webinars, and events — with a primary focus on driving high quality traffic that will convert to a lead and/or buyer
Partner closely with PMMs and our paid media agency (JellyFish) to ensure paid media aligns with top- and mid-funnel strategy — without owning daily paid execution
Identify and prioritize high-impact opportunities to generate net-new lead sources (e.g., practice exams, quizzes, gated assets) that expand top-of-funnel volume
Own the full content strategy for CPS and Appraisal, ensuring alignment with product launches, state expansions, and BU revenue priorities
Lead the content roadmap and work closely with PMMs and the SEO Analyst to grow organic demand, keyword acquisition, and top-of-funnel traffic that feeds the lead pipeline
Ensure all content supports the buyer journey and strengthens traffic-to-lead conversion, improving overall lead quality and engagement
Collaborate with BU leaders, Product Marketing, Sales, and channel specialists to align on goals, audiences, and campaign priorities
Ensure SEO, content, and funnel execution teams are aligned to the overarching demand strategy
Provide strategic direction and day-to-day leadership for the SEO Analyst to ensure keyword strategy, site optimization, and organic acquisition efforts directly support the demand generation roadmap
Provide Sales with high-quality leads, funnel intel, and feedback loops to accelerate closing
Own demand generation performance reporting, KPIs, and dashboards across Power BI, GA4/Matomo, LookerStudio, and HubSpot
Analyze campaign performance and traffic-to-lead impact to guide prioritization and rapid strategic adjustments
Drive continuous testing (A/B, multivariate) across landing pages, email, CTAs, segmentation, and lifecycle entry points — focused on improving acquisition performance, not downstream sales conversion
Qualification
Required
6+ years in demand generation, growth marketing, or revenue-focused marketing roles
Proven success driving traffic-to-lead performance and pipeline impact using multi-channel demand programs
Deep understanding of how content and SEO drive acquisition, influence buyer behavior, and create scalable lead flow
Strong leadership abilities with prior experience managing or directing team members, including providing strategic direction to specialists (e.g., SEO Analyst) and guiding cross-functional execution
Hands-on experience with HubSpot (required) for automation, email, lifecycle entry points, and lead assignment workflows
Strong analytics skills with Power BI, GA4 and/or Matomo to evaluate campaign performance and funnel health
Ability to partner effectively with PMMs and external agencies, influencing paid media strategy without owning daily paid execution
Exceptional collaboration skills, able to turn insights into actionable strategies for channel specialists, PMMs, and sales partners
Demonstrated experience creating new lead engines, scaling organic traffic, and operationalizing content-driven demand
Preferred
Experience with Salesforce preferred (not required)
Company
Colibri Group
At Colibri, we collaborate with over 5 million professionals and partners to provide exceptional professional education solutions for licensing, continuing education, test preparation, and career readiness.
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
unknownKey Investors
Neuberger Berman
2023-11-27Private Equity
2019-05-02Acquired
Leadership Team
Shravan Goli
Chief Executive Officer (CEO)
Renee Altier
Chief Commercial Officer, Colibri Healthcare
Recent News
2024-11-26
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