Fleetio · 1 month ago
VP, Brand Marketing
United States
Full-time
Remote
Director/Executive
10+ years expFleetio is a modern software platform that helps organizations manage their fleet operations. The VP of Brand Marketing will develop and lead the brand and communications strategy, drive large-scale campaigns, and mentor a talented team to enhance company visibility and market leadership.
AutomotiveFleet ManagementSaaSSoftware
Responsibilities
Develop and lead Fleetio’s brand and communications strategy, ensuring a consistent and differentiated narrative across all touchpoints—from media to owned content to events
Drive large-scale, integrated brand campaigns that build awareness, increase share of voice, and strengthen Fleetio’s position as a market leader
Lead corporate communications efforts, including PR, analyst relations, executive communications, and crisis management
Mentor and develop a growing team, fostering creativity, accountability, and professional growth among emerging marketing leaders
Establish clear brand performance metrics, including annual awareness surveys, share of voice analysis, and recognition benchmarks—and drive year-over-year improvement
Partner cross-functionally with Product Marketing, Demand Generation, and Sales to align brand storytelling with go-to-market priorities and customer needs
Champion the Fleetio brand internally, ensuring our mission and values are consistently reflected in internal and external communications
Stay close to execution—writing, editing, and reviewing key materials when needed, while scaling processes and systems for long-term growth
Qualification
Required
10+ years of experience in brand, corporate communications, or integrated marketing roles, ideally within high-growth B2B SaaS companies
Proven success leading teams that deliver impactful brand campaigns and measurable growth in awareness and market recognition
Experience scaling a brand through major ARR growth stages ($100M–$300M+) and evolving messaging for broader enterprise reach
Strong media, analyst, and influencer relations experience, with a track record of securing meaningful coverage and industry visibility
Strategic storyteller with excellent written, verbal, and visual communication skills
Data-driven mindset with a focus on performance, measurement, and accountability
Hands-on, collaborative leadership style—comfortable mentoring young talent and working alongside your team to get things done
Curiosity, adaptability, and a bias for action in a fast-paced, high-growth environment
Benefits
Multiple health/dental coverage options (100% coverage for employee, 50% for family)
Vision insurance
Incentive stock options
401(k) match of 4%
PTO - 4 weeks (increases at year two!)
12 company holidays + 2 floating holidays
Parental leave - birthing parent (16 weeks paid) non-birthing (4 weeks paid)
FSA & HSA options
Short and long term disability (short term 100% paid)
Community service funds
Professional development funds
Wellbeing fund - $150 quarterly
Business expense stipend - $125 quarterly
Mac laptop + new hire equipment stipend
Fully stocked kitchen with tons of drinks & snacks (BHM only)
Remote working friendly since 2012
Company
Fleetio
Fleetio is a fleet maintenance management software that helps businesses manage their fleet operations and optimize maintenance workflows.
201-500 employees
Funding
Current Stage
Late StageTotal Funding
$620.08MKey Investors
Elephant
2025-03-25Series D· $450M
2023-05-23Series C· $144.69M
2020-11-12Series B· $21.14M
Leadership Team
Jon Meachin
CEO
Leslie Henthorn
Chief Marketing Officer
Recent News
vcnewsdaily.com
2025-10-31
Company data provided by crunchbase