VeSync · 2 hours ago
Sr. Product Marketing Manager (Product)
Tustin, CA
Full-time
Onsite
Senior Level, Lead/Staff
$150K/yr - $150K/yr
8+ years expVeSync is a dynamic company specializing in health & wellness products, and they are seeking a Sr. Product Marketing Manager to lead product portfolio strategy and drive market execution. This role involves aligning category strategy across global markets and collaborating with cross-functional teams to ensure product-market fit and strategic coherence.
Consumer GoodsCustomer ServiceE-CommerceLocal
Responsibilities
Lead product portfolio strategy including segmentation, white-space identification, competitive differentiation, and multi-year innovation pathways
Shape the strategic vision for priority product lines, ensuring alignment across global and regional markets
Direct pricing, positioning, and category strategy frameworks that downstream teams adopt
Drive commercial alignment by transforming insights into high-level product value propositions, category stories, and market narratives
Provide strategic guardrails for commercial and channel teams, ensuring downstream execution remains consistent with global product strategy
Present category growth plans to leadership and influence investment decisions
Serve as a senior regional partner in Product Management, Product Innovation, and Brand Marketing ensuring product to market fit, brand alignment, and strategic coherence across teams
Facilitate alignment across markets and functions on portfolio priorities, launch sequences, and messaging hierarchy
Lead cross-functional workshops, forums, and decision-making processes for category strategy
Analyze market segmentation gaps and emerging consumer needs
Recommend innovation directions that shape future product lines
Present comprehensive category growth plans to leadership and regional stakeholders
Lead concept ideation sessions in partnership with PM, PI, Insights, and Brand
Validate direction using advanced consumer data, trend modeling, and quantitative testing
Oversee the end-to-end concept creation process from early insight to executive alignment
Conduct competitive and consumer pricing analysis to inform category-wide pricing strategy
Model margin scenarios across product lines and potential innovation pathways
Define the overarching portfolio pricing structure and ensure alignment across markets
Manage lifecycle priorities and ensure product lines evolve in alignment with strategic objectives
Coordinate cross-functional roadmap development across global and regional teams
Optimize portfolio mix, identifying redundancies, expansion opportunities, and long-term sequencing
Lead positioning strategy workstreams for entire categories or major product lines
Validate positioning with key stakeholders including Brand, Sales, Insights, and Regions
Approve the final category narratives and messaging frameworks that downstream teams adopt
Set the long-term packaging strategy and cost frameworks, ensuring alignment with category differentiation, brand standards, and regulatory requirements
Oversee cross-market packaging development, leading reviews to ensure concepts reinforce category narratives, consumer insights, and retail competitiveness
Approve final packaging execution for major product lines and guide downstream teams using in-market and competitive performance insights
Qualification
Required
Bachelor's degree in Marketing, Business, or related field
Up to 8 years in product marketing, product management, category management, or equivalent
Demonstrated experience leading portfolio-level strategies and cross-regional alignment
Strong analytical, strategic, and financial modeling skills
Skilled in turning insights into strategic direction, concepts, and narratives
Proven effectiveness influencing senior stakeholders across complex matrix organizations
Benefits
100% covered Medical/Dental/Vision insurance for employee AND spouse + dependents!
401K with 4% employer match (eligible after 90 days of employment) and immediate 100% vesting
Free Gym Membership
Generous PTO policy + paid holidays
Life Insurance
Voluntary Life Insurance
Disability Insurance
Critical Illness Coverage
Accident Insurance
Healthcare FSA
Dependent Care FSA
Travel Assistance Program
Employee Assistance Program (EAP)
Fully stocked kitchen
Company
VeSync
Founded in 2011, VeSync was established with the goal of enriching the lives of customers across the globe by providing thoughtfully engineered consumer products designed with convenience, simplicity, practicality and value in mind.
1001-5000 employees
Funding
Current Stage
Late StageRecent News
Company data provided by crunchbase