WP Engine · 1 week ago
Senior Director, Content
United States
Full-time
Remote
Director/Executive
$176K/yr - $264K/yr
10+ years expWP Engine is a global technology company that empowers businesses to manage and optimize their WordPress websites. This leadership role is focused on defining the brand's content strategy in an AI-first world, driving engagement and growth through innovative content approaches and operationalizing AI production workflows.
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Responsibilities
Define and lead the enterprise-wide content strategy that spans brand awareness, thought leadership, mid-and-late-funnel demand generation, and customer expansion
Spearhead the evolution of our content approach to address the new AI-driven buyer journey
Ensure our content is primed for Generative Engine Optimization (GEO) and traditional SEO so it is surfaced by AI assistants and LLMs
Own the content distribution ecosystem beyond just the blog
Partner with Community and Developer Relations teams to drive engagement through developer tutorials, community platforms, and third-party syndication
Build and operationalize a scalable content engine
Introduce and embed AI workflows to increase velocity and personalization while maintaining rigorous quality standards and brand voice
Lead, mentor, and grow a diverse, high-performance team of editors, content strategists, writers, and community producers
Build and implement a 12‑18 month content strategy aligned with business goals
Operationalize an AI-enabled content production and governance framework
Launch a unified community and developer relations content engine
Deliver measurable improvements in content velocity, reach, and engagement, and establish content KPIs to measure impact on pipeline and brand
Activate 3–5 key third-party or community channels for distribution
Qualification
Required
10+ years of experience in content strategy, editorial leadership, or content marketing, ideally within a high-growth SaaS technology company or a modern media organization
5+ years of experience leading and scaling high-performing content or editorial teams, with a proven ability to mentor senior talent and manage complex workflows
Deep understanding of the modern B2B buyer journey and AI-driven discovery behavior
Experience optimizing content for LLMs (GEO) and integrating AI tools into creation workflows
Possess a journalistic instinct combined with marketing discipline
Ability to run an editorial calendar like a newsroom, balancing high-quality thought leadership with high-velocity production
Thrive in a global, distributed environment (US, EMEA, APAC) and can partner broadly across Marketing, GTM, and Product teams
Exceptional ability to link content output to measurable business results
Balance strategic perspective with hands-on editorial leadership
Benefits
Ownership Mindset: Company stock options for every employee
Comprehensive Health Coverage: Medical, dental, vision, and life insurance plans with choice and flexibility
Fertility Support: Fertility and IVF drug coverage included
Financial Wellness: + 401(k) with a 4% company match + Company HSA contributions ($750 individual / $1,500 family)
Peace of Mind: 100% employer-paid short- and long-term disability insurance
Time to Recharge: Generous PTO, 10 paid holidays, 4 company wellness days, and 1 floating holiday
Family and Caregiver Leave: Fully paid leave for new parents and caregivers
Remote Work Support: $500 one-time home office setup stipend
Extra Protection: Pet insurance, accident and critical illness coverage, and legal and ID theft protection
Career Growth: Ongoing education through LinkedIn Learning, Workday Learning, and our Career Growth Portal
Company
WP Engine
Powering your freedom to create on WordPress®. WP Engine is a proud member and supporter of the community of WordPress® users.
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
unknownKey Investors
Norfund
2014-01-01Private Equity
Leadership Team
Ramadass Prabhakar
Chief Technology Officer
David Brolsma
Chief Financial Officer
Company data provided by crunchbase