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Transparent Partners · 1 month ago

Business Development & Marketing Strategy Principal

Chicago, IL

Full-time

Hybrid

Mid, Senior Level

$80K/yr - $100K/yr

3+ years exp

Transparent Partners is an independent consultancy that specializes in enhancing customer experiences through a marketing lens. They are seeking a Business Development & Marketing Strategist to drive lead generation, strategic prospecting, and business growth while engaging senior marketing executives.

AdvertisingMarketing

Responsibilities

Lead Generation & Prospecting: Identify and engage high-value marketing decision-makers through cold calling, email outreach, and strategic engagement tactics

Data-Driven Targeting: Research companies, build strategic prospect lists, and leverage insights to prioritize outreach and lead qualification

Sales & Marketing Alignment: Work closely with marketing to develop account-based marketing (ABM) and demand generation strategies that drive high-quality leads

Networking & Events: Represent Transparent Partners at industry events (:25% travel), fostering relationships and driving lead generation efforts

Innovative Outreach Strategies: Develop and test new engagement methods that capture attention and differentiate our firm from competitors

Sales Pipeline Management: Track and manage prospects through the sales funnel, ensuring smooth handoffs and follow-ups

Operational Excellence: Stay super organized, balancing multiple priorities across sales, marketing, and business development

Thought Leadership & Market Trends: Stay ahead of trends in media, adtech, martech, AI, and sales enablement to inform and enhance outreach strategies

Qualification

Lead GenerationAccount-Based Marketing (ABM)Data-Driven MarketingSales StrategyNetworking SkillsCold OutreachMarket Trends AwarenessOrganizational SkillsRelationship Building