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Activision · 3 months ago

Senior Data Scientist, Mobile User Acquisition - Blizzard (Irvine, CA)

Irvine - Blizzard - Blizzard Way

Full-time

Onsite

Senior Level, Lead/Staff

$93K/yr - $172K/yr

8+ years exp

Blizzard Entertainment, a division of Activision, is seeking a Senior Data Scientist to join their Marketing Analytics team. The role involves building predictive models and developing analytics strategies to optimize mobile user acquisition and retention efforts.

GamingMedia and EntertainmentPC GamesPublishingVideo Games

H1B Sponsor Likely

Responsibilities

Build and maintain automated and dynamic predictive LTV models for mobile apps across multiple geographies, channels, campaigns, and platforms

Develop automated revenue and user growth forecasting systems that integrate with UA and finance workflows

Own the statistical framework for cohort modeling, retention projections, ROAS forecasting, and lifetime value prediction

Lead measurement strategy in a privacy-centric ecosystem, including:

+ SKAdNetwork (SKAN) configuration and model-based postback interpretation

+ Probabilistic attribution and MMM

+ Incrementality testing and causal inference

+ Funnel and cohort analysis across a complex landscape of iOS/Android/PC and Console

Build data pipelines and automated reporting that harmonize deterministic and probabilistic signals

Collaborate with marketing, finance, and business teams to translate insights into actionable strategies by providing:

+ Paid media performance insights

+ Budget planning and scenario modeling, both one off and automated

+ Creative testing analytics

+ Channel-level optimization recommendations

Build and maintain data pipelines and dashboards to monitor marketing KPIs and model outputs

Present findings and recommendations to stakeholders in a clear and compelling way

Stay informed on emerging trends and best practices in marketing analytics and data science

Qualification

Mobile marketing analyticsPredictive revenue modelingCohort-based modelingStatistical modelingPython programmingSQL proficiencyMachine learning frameworksData visualizationCollaboration skillsProblem-solving skillsCommunication skills

Required

8+ years of experience in data science, analytics, or a related field, with deep expertise in mobile marketing, predictive revenue modeling, or mobile UA analytics

Advanced degree (Master's or PhD) in Statistics, Applied Mathematics, Economics, Computer Science, or another quantitative discipline

Expert knowledge of cohort-based modeling and LTV prediction

Expert knowledge of marketing measurement frameworks (SKAN, ATT, MMM, incrementality)

Expert knowledge of paid media platforms: Meta, Google, TikTok, DSPs, SANs

Expert knowledge of probabilistic and deterministic attribution approaches, last-click attribution and alternatives

Experience deploying models and working with engineering teams to automate workflows

Strong programming experience in Python (or R) and proficiency in SQL

Hands-on experience with ML frameworks (TensorFlow, PyTorch, scikit-learn) and advanced statistical modeling techniques

Hands-on experience with modern data and analytics tools, including BigQuery/Snowflake, Airflow/dbt, Tableau/Looker, and Python-based ML frameworks (scikit-learn, TensorFlow, PyTorch)

Expertise in data visualization and storytelling using Tableau, Power BI, Looker, or similar tools

Demonstrated ability to solve complex problems independently and lead cross-functional initiatives

Preferred

Hands-on experience with MMPs (AppsFlyer, Adjust, Singular)

Hands-on experience with SKAN 4 or 5 readiness and schema design

Hands-on experience with mobile data pipelines (event ingestion, postback processing)

Knowledge of cloud platforms (AWS, GCP, Azure) and modern data engineering tools

Strong business acumen and the ability to influence senior leaders through compelling, data-driven insights

A passion for Blizzard games and for helping shape unforgettable mobile experiences through data craftsmanship

Benefits

Medical, dental, vision, health savings account or health reimbursement account, healthcare spending accounts, dependent care spending accounts, life and AD&D insurance, disability insurance

401(k) with Company match, tuition reimbursement, charitable donation matching

Paid holidays and vacation, paid sick time, floating holidays, compassion and bereavement leaves, parental leave

Mental health & wellbeing programs, fitness programs, free and discounted games, and a variety of other voluntary benefit programs like supplemental life & disability, legal service, ID protection, rental insurance, and others

If the Company requires that you move geographic locations for the job, then you may also be eligible for relocation assistance

Company

Activision

Glassdoor3.5

Activision develops, publishes and distributes interactive entertainment, and leisure products. It is a sub-organization of Activision Blizzard.

Founded in 1979

Santa Monica, California, USA

5001-10000 employees

https://www.activision.com/

H1B Sponsorship

Activision has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (74)

2024 (52)

2023 (63)

2022 (77)

2021 (57)

2020 (49)