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Frontdoor, Inc. · 1 day ago

Sr Public Relations Manager

United States

Full-time

Remote

Mid, Senior Level

$103K/yr - $129K/yr

7+ years exp

Frontdoor, Inc. is reimagining how homeowners maintain and repair their homes. They are seeking an experienced Public Relations Senior Manager to enhance brand reputation and manage media relations through comprehensive PR strategies.

Insurance

Responsibilities

Create PR campaigns to shape public perception and achieve organizational goals

Create press-ready content assets, write and distribute press releases, speeches, and social media posts

Manage media relations, respond to media inquiries, coordinate interviews, and build and maintain relationships with journalists

Monitor public opinion by tracking media coverage and analyze public sentiment through social media, surveys, or other tools

Prepare and manage the organization's response during crisis situations to protect its reputation

Organize, plan and coordinate press conferences, product launches, and other public events

Collaborate with marketing, leadership, and other departments to ensure consistent messaging and strategy alignment

Develop weekly media digest for functional leaders that connect the media landscape to relevant brand opportunities and real-time press moments

Qualification

Data Storytelling ExpertisePR Agency LeadershipMedia Relations ExpertiseContent DevelopmentBusiness AcumenCrisis Management AbilitiesSocial Media ProficiencyCommunication SkillsOrganizational Skills

Required

7+ years in PR, communications, content, or journalism roles with a strong portfolio of data-driven stories, reports, or campaigns that have achieved media traction

Proven ability to distill complex datasets into clear, compelling narratives with both strategic and tactical execution

Experience managing an external PR agency or equivalent, with a track record of delivering measurable results in earned media

Deep understanding of what makes a story newsworthy, how to package data for journalists, and how to build relationships in the press

Proficiency in briefing designers on charts, infographics, and visuals that bring stories to life

Ability to align storytelling with brand positioning, business priorities, and target audience needs

Comfortable working cross-functionally with marketing, analytics, product, and executive teams to develop and deploy communications initiatives

Strong communication, writing, and editing skills

A proven track record of successful PR campaigns

Media relations expertise

Excellent communication, presentation and leadership skills

Strategic thinking and creativity

Crisis management abilities