Thuma · 3 weeks ago
Senior Director / Head of Performance Marketing
San Francisco, CA
Full-time
Hybrid
Director/Executive
$195K/yr - $240K/yr
7+ years expThuma is a modern design company specializing in furniture and home goods, and they are seeking an analytically driven Senior Director or Head of Performance Marketing to accelerate growth. This leader will elevate paid media, lifecycle, marketing analytics, and experimentation capabilities to unlock sustainable new customer and retention growth.
Retail
Responsibilities
Customer Acquisition and Retention
Build a scalable growth framework aligned with product expansion and long-term business goals
Own performance and lifecycle marketing across acquisition and retention channels including paid social, paid search, organic search and email
Establish a rigorous, test-driven culture to constantly evaluate and improve creative, channel structure, landing experiences, and lifecycle programs
Lead strategy and optimization across Meta, Google, emerging platforms, SEO/AEO, etc. with deep knowledge of auction mechanics, bidding, creative formats, and audience design
Integrate creative testing into channel optimization, including messaging, format performance, and creative analysis
Drive continuous experimentation across ads, audience approaches, landing pages, etc. to improve ROAS, CAC, conversion rate, and overall marketing efficiency
Partner with analytics to lead channel measurement including MMM, incrementality testing, site analytics, attribution insights, cohort analysis, and full-funnel reporting with the ultimate output being more efficient media buying
Deliver clear reporting linking media and lifecycle investment to business outcomes
Build segmentation, journey design, and testing frameworks that increase engagement, repeat purchase rate, and LTV, while elevating customer communication and carrying hospitality values through all touchpoints
Ensure acquisition and lifecycle strategies work cohesively to drive profitable customer growth
Collaborate with brand and creative teams to optimize feedback loop including through effective reporting to drive continuous improvement in performance
Partner with Ecommerce, Brand, Merchandising, and CX to align marketing plans with product launches, site enhancements, and customer insights
Work closely with Data and Engineering on tracking, experimentation tools, and analytics capabilities
Build, lead, and mentor high-performing growth and lifecycle marketing teams, fostering a culture of accountability, innovation, and continuous optimization to drive scalable, measurable business impact
Act as a collaborative member of the executive team, providing clear marketing insights and partnership to support company-wide priorities and decision-making
Qualification
Required
7–10+ years of performance marketing experience in DTC eCommerce with deep expertise in Meta, Google, email
Strong experience driving both acquisition and lifecycle/retention growth
Expert in incrementality, creative analytics, attribution, and conversion optimization
Highly analytical with fluency in GA4, Looker, and other data tools
Proven track record driving growth without reliance on discounting
At least 5 years of experience leading high-performing teams and elevating marketing maturity
Benefits
Equity/401k: Participation in employee stock option plan and our 401k program where we will match up to 6% of your contributions
Benefits: Comprehensive medical, dental + vision coverage options with generous employer contributions
Extras: 12 weeks of paid parental leave and company sponsored membership at One Medical
Dream Setup: Apple Laptop, Airpod Pros, Magic Mouse, Magic Keyboard
Flex Time: Run errands as needed, just get your stuff done
Flexible PTO: We believe healthy, happy, relaxed people do better work
Hybrid: Flexibility to work between your home and our office with everything you need to be successful in both
Employee Discount: We provide an employee discount of 40% off all Thuma products
Cell Phone Stipend: $100 per month to recognize that you will use your cell phone for work related things
Commute Reimbursement: Up to $150 per month for your commute to our office
Room Upgrade: A complimentary product credit when you start, worth up to $2,000
Company
Thuma
Thuma makes lifestyle-enhancing pieces for the bedroom, the most important room in the house.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Alex McNealey
Chief Operations Officer
Recent News
2025-10-26
Business Insider
2025-04-16
2024-12-28
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