Included Health · 1 month ago
Senior Product Marketing Manager, Product Innovation & Experience
United States
Full-time
Remote
Senior Level
7+ years expIncluded Health is a new kind of healthcare company focused on delivering integrated virtual care and navigation. They are seeking a strategic Senior Product Marketing Manager to drive messaging and positioning around the product roadmap and innovation priorities, ensuring product-market fit and supporting launch campaigns.
Health CareHospitalMedicalmHealth
Responsibilities
Product roadmap input and alignment - Actively participate in EPDD product roadmapping exercises, ensuring voice of the market input is incorporated early in the process. Contribute to roadmap clarity by helping to push for defined features, clear time horizons, and updated documentation, enabling proactive narrative development and communication around upcoming launches. Partner with Product Managers to develop consistent, timely, and clear messaging around upcoming product updates and releases
Product roadmap narrative - Develop and champion the narrative around the near-term product roadmap by maintaining the high-level roadmap narrative and developing base materials around new products, features, and capabilities ahead of launch. Maintain internal knowledge base and content related to product innovation for go-to-market teams, including content like the base product roadmap deck and our AI+EQ narrative. Partner with solutions leads on Product Marketing to pull through new product releases and updates across all sales materials. Partner with Corporate Communications and Growth Marketing to bring our product innovation stories and enhancements out to market through top-of-funnel channels
Product roadmap communication - Lead product enablement and roadmap training sessions for Sales, The Client Organization, and other go-to-market teams in partnership with GTM Enablement. Triage and answer product-related questions that come in from various internal stakeholders in partnership with Product Operations and the Client Organization
Demo strategy and execution - Lead the cross-functional team that maintains Included Health’s suite of product demos, pulling through new products, features, and capabilities as they are released. Partner with Solutions Engineering to maintain and enhance live demo environments to allow buyers to experience our product in the sales process. Partner with Solutions Consulting to maintain demo enablers, including talking points, user manuals, and screenshot libraries
Qualification
Required
Experience in digital health and/or employer benefits
7+ years of experience in product marketing, with experience across the product and client lifecycle
2+ years experience partnering with product teams on messaging and launch communication
Demonstrated experience in creating high-quality sales collateral, including presentations, proposals, and other enablement materials
Strong project management skills, with the ability to manage multiple projects concurrently and meet tight deadlines
Excellent written and verbal communication skills, with the ability to communicate complex ideas clearly and concisely to diverse audiences
Strong interpersonal skills and a proven ability to build relationships and work effectively cross-functionally with sales, product, and other teams
Highly organized and detail-oriented with a proven track record of delivering results in a fast-paced environment
Exceptional analytical skills with the ability to interpret complex data, extract key insights, and tell a compelling story using statistics
Proficient in using the Google and/or Microsoft Suite of products
Bachelor's degree in Marketing, Business, or a related field
Preferred
MBA
Company
Included Health
Included Health provides a combination of virtual care, navigation, and communities-based healthcare services.
1001-5000 employees
H1B Sponsorship
Included Health has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (12)
2024 (9)
2023 (8)
2022 (6)
Funding
Current Stage
Late StageTotal Funding
$344MKey Investors
The Carlyle GroupGreylockVenrock
2020-09-09Series E· $175M
2018-05-02Series D· $66M
2017-01-01Series Unknown
Leadership Team
Owen Tripp
Chief Executive Officer
Wade Chambers
CTO & SVP of Engineering
Recent News
2026-01-23
Company data provided by crunchbase