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Toshiba Global Commerce Solutions · 1 day ago

Vice President, Marketing

Durham, NC

Full-time

Onsite

Director/Executive

15+ years exp

Toshiba Global Commerce Solutions is a leading technology company that delivers innovative hardware, software, and services to the world’s largest retailers. The Vice President of Marketing is responsible for defining and executing the global marketing vision and strategy, leading a high-impact marketing organization focused on brand elevation, demand generation, and customer engagement.

HardwareInformation ServicesInformation TechnologyPoint of SaleSoftware

Responsibilities

Lead the global Marketing function, ensuring strategies are aligned with sales and business objectives while driving measurable impact

Provide oversight across all regions and business units, with primary accountability for the Americas Group

Develop and implement comprehensive marketing strategies that support revenue growth, customer acquisition, and brand leadership, including leading segment-specific growth marketing strategies for grocery, hospitality, specialty, and convenience channels, ensuring alignment with brand objectives and driving measurable market share expansion

Support seamless product launches through development of key assets, naming/branding, communications and campaigns

Drive product marketing initiatives: including positioning, messaging, competitive analysis, and go-to-market planning for hardware, software, and services

Oversee buyer personas and deep understanding of Ideal Customer Profiles (ICP) to inform strategic decisions and innovation priorities

Lead integrated marketing communications across digital, social, PR, and internal channels

Manage brand strategy and ensure consistent brand identity across all touchpoints and geographies including but not limited to our global website

Oversee demand generation programs, account-based marketing, and campaign execution in partnership with Sales

Guide the development of product education, demonstrations, and internal studio-produced content to support sales enablement and customer engagement

Direct event strategy, planning and execution for trade shows and industry forums, Toshiba-hosted summits, and internal meetings (Sales Kickoffs, and All Hands Calls)

Own and manage Executive Briefing Center programs

Collaborate cross-functionally with Sales, Product, Engineering, HR, and Executive Leadership to align marketing initiatives with business priorities

Ensure marketing operations, analytics, and technology platforms are optimized for performance and scalability

Analyst Relations responsibilities to create awareness and engagement with influential industry community

Build, lead, and mentor a high-performing global marketing team across multiple disciplines

Foster a culture of innovation, agility, and accountability

Set clear goals, KPIs, and development plans for team members

Manage departmental budgets, headcount planning, and vendor relationships

Represent Marketing in executive leadership forums and contribute to enterprise-wide strategic planning

Leverage AI-driven tools and insights to enhance global marketing efficiency and innovation

Qualification

Marketing leadershipB2B marketingEvent strategyMarketing technologiesAnalytical skillsCRM platformsCommunication skillsLeadership skillsCross-functional collaborationStrategic thinking

Required

Bachelor's degree in Marketing, Business, Communications, or related field; MBA or Master's degree preferred

15+ years of progressive marketing leadership experience, ideally within a global technology company

Proven success in leading marketing for complex product portfolios across hardware, software, and services. Experience marketing to the largest global retailers is a plus

Deep understanding of B2B marketing, enterprise sales cycles, and customer buying behavior

Proven ability to design and execute event strategies that enhance brand visibility and foster strong client relationships

Strong strategic thinking, analytical skills, presentation skills and executive presence

Experience with modern marketing technologies, CRM platforms, and business performance analytics

Exceptional communication, leadership, and cross-functional collaboration skills