Vertex ยท 1 month ago
Associate Director, Consumer Media Strategy & Execution - US Kidney
Boston, MA
Full-time
Hybrid
Lead/Staff, Director/Executive
8+ years expVertex is a global biotechnology company that invests in scientific innovation. The Associate Director, Consumer Media Strategy and Execution will lead the development and execution of media strategies to enhance digital presence and engagement within the US Kidney Business Unit. This role involves overseeing media planning, buying activities, and collaborating with technology partners to optimize patient experience through effective media strategies.
Computer Software
Responsibilities
Oversee media planning and media buying activities to ensure effective allocation of resources
Spearhead mining of patient media consumption behaviors and insights that will deliver reach, drive impact, and eliminate waste
Synchronize with Associate Director, Digital Marketing to engineer and track consumer ecosystem performance, aligned to business objectives
Serve as the DRI for day to day media agency relationships, translating key business goals to actionable media objectives
Define and oversee digital measurement frameworks, inform targeting, implement optimizations and strategies
Select and optimize channels to maximize reach and engagement
Collaborate with technology partners to integrate digital technologies and enhance marketing strategies, remain external facing to bring novel technology solutions to the team
Qualification
Required
Experience in Consumer Marketing
Proven experience in media strategy development and execution
Strong understanding of influencer strategies
Excellent leadership and communication skills
Proficiency in media planning and media buying
Strong analytical skills with the ability to measure and optimize KPIs
Experience in channel selection and optimization
Ability to collaborate effectively with cross-functional teams and external partners
Bachelor's degree in marketing, business, or scientific degree
Typically requires 8 years of experience or the equivalent combination of education and experience
Benefits
Medical, dental and vision benefits
Generous paid time off (including a week-long company shutdown in the Summer and the Winter)
Educational assistance programs including student loan repayment
A generous commuting subsidy
Matching charitable donations
401(k)
And so much more
Company
Vertex
Vendor intelligence that combs through your supplier, manufacturer, logistics data to detect where you're leaving money on the table.
2-10 employees
H1B Sponsorship
Vertex has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (27)
2024 (18)
2023 (7)
2022 (13)
2021 (5)
2020 (7)
Funding
Current Stage
Early StageCompany data provided by crunchbase