Apply on Employer Site

SVP Worldwide · 3 days ago

Marketing Specialist

Nashville, TN

Full-time

Hybrid

Entry, Mid Level

2+ years exp

SVP Worldwide, the world’s largest consumer sewing machine company, is seeking a Marketing Specialist to support their Dealer Channel. This role involves assisting dealers with marketing strategies, analyzing market data, and creating effective campaigns to enhance brand visibility and drive sales.

ConsumerManufacturing

Responsibilities

Develop and Support Dealer Marketing Strategies

Collaborate with dealers to create tailored marketing plans that align with brand guidelines and business objectives

Assist in message and campaign development to drive engagement and sales

Help dealers maximize local marketing opportunities, including digital activations such as social media campaigns, paid search, and localized online advertising

Provide guidance on leveraging co-op programs and other resources to enhance local visibility and reach

Assist with Marketing Material Requests and Distribution

Coordinate and fulfill dealer requests for marketing collateral, including brochures, digital assets, and promotional content

Manage the distribution of approved marketing materials to ensure timely delivery

Verify that all materials adhere to brand standards and maintain consistent messaging

Increase Brand Awareness

Implement initiatives to strengthen brand presence within the dealer network

Support dealers in leveraging brand identity across their marketing channels

Product Marketing to Dealers

Promote company products to dealers through targeted campaigns and communications

Educate dealers on product features, benefits, and competitive advantages

Assist in planning and supporting in-person events to ensure they are impactful, successful in launching products, and effective in driving dealer interest and purchases

Analyze Market Data and Competitive Landscape

Research and interpret regional and national market trends to identify growth opportunities

Conduct competitive analysis to understand dealer positioning, pricing strategies, and marketing approaches

Provide actionable insights on what sells and adjust marketing strategies accordingly

Measure Campaign Effectiveness

Track and analyze performance metrics for dealer campaigns

Recommend and implement improvements for future campaigns based on data-driven insights

Dealer Engagement

Build strong relationships with dealers to foster collaboration and loyalty

Serve as a marketing resource and advisor for dealer partners

Support Long-Term Growth

Develop campaigns that contribute to sustained growth for both the dealer channel and the company

Stay informed on industry trends and best practices to keep strategies competitive

Qualification

Channel MarketingMarket AnalysisCampaign DevelopmentMicrosoft Office SuiteDigital Marketing ToolsCommunication SkillsProject Management

Required

Bachelor's degree in Marketing, Business, Communications, or related field

2–4 years of marketing experience, preferably in channel marketing or dealer/distributor environments

Experience supporting marketing campaigns and events

Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint)

Strong skills in analyzing market data and campaign performance metrics

Ability to interpret competitive analysis and apply insights to strategy

Excellent written and verbal communication skills for dealer engagement and product promotion

Ability to manage multiple projects and deadlines in a fast-paced environment

Ability to complete all physical requirements of the job with or without a reasonable accommodation, including: Occasionally move about inside the office to access file cabinets, meeting rooms, copier/printer etc as well as have the ability to remain in a stationary position 50% of the time

Required to retrieve or reposition products like sewing machines weighing up to 50 pounds