Makeready ยท 1 day ago
Area CRM & Digital Marketing Specialist
Dallas, TX
Full-time
Onsite
New Grad, Entry LevelMakeready is searching for a curious self-starter to join their team as an Area CRM & Digital Marketing Specialist. This role is key in supporting the guest communication and digital engagement strategy across various platforms, focusing on CRM and email marketing initiatives to enhance guest experience and drive revenue.
HospitalityHotelRetail
Responsibilities
Assist with building, testing, and deploying promotional, transactional, and triggered email campaigns
Support the development of audience segmentation and personalization strategies
Collaborate with the marketing, sales, and property-level teams to gather content, proof copy, and ensure campaign accuracy
Execute A/B testing (subject lines, creative, send times) and compile results to inform ongoing optimization
Monitor campaign performance and provide regular reporting on key KPIs (open rate, CTR, revenue, deliverability, etc)
Support list hygiene efforts, ensuring clean data, proper opt-in collection, and compliance with email regulations
Assist with loyalty program communications and reporting to strengthen guest engagement and retention
Help manage creative approvals, track campaign calendars, and maintain workflow organization
Stay current on email marketing trends and emerging tools, bringing fresh ideas to the team
Qualification
Required
Curious self-starters with a genuine interest in people
Natural bend toward hospitality
Experience in supporting guest communication and digital engagement strategy
Hands-on and detail-oriented
Experience in campaign creation, audience segmentation, reporting, and list management
Balance of creativity and analytical thinking
Strong attention to detail
Genuine passion for hospitality, storytelling, and data-driven marketing
Ability to assist with building, testing, and deploying promotional, transactional, and triggered email campaigns
Support the development of audience segmentation and personalization strategies
Collaborate with marketing, sales, and property-level teams to gather content, proof copy, and ensure campaign accuracy
Execute A/B testing and compile results to inform ongoing optimization
Monitor campaign performance and provide regular reporting on key KPIs
Support list hygiene efforts, ensuring clean data, proper opt-in collection, and compliance with email regulations
Assist with loyalty program communications and reporting to strengthen guest engagement and retention
Help manage creative approvals, track campaign calendars, and maintain workflow organization
Stay current on email marketing trends and emerging tools
Benefits
Accommodating PTO/PTO exchange
Medical/dental/vision benefits
Maternity/paternity leave
Pet insurance
Company-matched dependent care & 401k
Student loan repayment program
A wide range of additional ancillary benefits
Company
Makeready
Makeready is a place maker company specializing in branding,design & operations of hotels,restaurants,retail & other experiential platforms.
Founded in 2016
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Ted Arps
Chief Investment Management and Development Officer
Recent News
2025-04-14
Columbus Business First
2024-12-26
2024-04-27
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