Global Payments Inc. · 2 days ago
Channel Marketing Manager
Plano, TX
Full-time
Hybrid
Mid, Senior Level
5+ years expGlobal Payments Inc. is a leading payment technology company seeking a Channel Marketing Manager who will lead marketing programs for financial institutions and associations. The role involves developing integrated marketing plans, executing multi-channel campaigns, and collaborating with various teams to drive partner engagement and growth.
AppsBankingCreditEnterpriseFinanceFinancial ServicesPayments
No H1B
Responsibilities
Develop and execute integrated marketing plans for FI and Association partners, driving measurable growth in merchant acquisition, activation, and adoption
Build and deliver multi-channel campaigns — including email, digital media, content marketing, webinars, and live events — designed to generate qualified leads and marketing-attributed revenue
Partner closely with the Events team to plan and execute programmatic partner events — including conferences, pop-up branch launches, and association activations — supporting these with pre- and post-event campaigns, lead follow-up strategies, and on-site participation as appropriate
Collaborate cross-functionally with Business Development, Product, Portfolio Marketing, and Sales to align messaging, optimize channel strategies, and ensure joint success with partners
Manage co-branded campaigns and enablement initiatives, equipping partners with the tools, content, and creative needed to promote our solutions
Oversee campaign budgets, performance metrics, and ROI, ensuring programs are efficient, scalable, and tied to measurable results
Support product launches and solution enhancements with targeted partner and merchant communications that drive adoption and awareness
Identify new growth opportunities within untapped markets or emerging partner categories, translating insights into actionable programs
Work with content strategy team on thought-leadership content such as webinars, whitepapers, and industry event activations to elevate our brand with key partner audiences
Represent marketing in partner and industry discussions, championing our brand and ensuring consistent representation across channels
Qualification
Required
Bachelor's degree required in Marketing, Business, Communications, or related field
5+ years of B2B marketing experience, ideally within payments, FinTech, or financial services
Proven success developing revenue-driving campaigns aligned to sales and partner goals
Strong understanding of marketing funnels, campaign attribution, and performance metrics
Skilled project manager — organized, detail-oriented, and comfortable balancing multiple priorities
Experience managing marketing budgets, agency relationships, and external vendors
Proficiency with CRM and marketing automation tools (Salesforce, Marketo preferred)
Excellent communication and presentation skills, with the ability to engage stakeholders and partners at all levels
Entrepreneurial, strategic, and hands-on — comfortable moving from big-picture planning to execution
Willingness to travel up to 25% for partner meetings, trade shows, and events
Preferred
Experience with financial institutions, associations, or channel/partner marketing strongly preferred
Bilingual (English/Spanish) strongly preferred but not required
Benefits
Medical
Dental and vision care
EAP programs
Paid time off
Recognition programs
Retirement and investment options
Charitable gift matching programs
Worldwide days of service
Company
Global Payments Inc.
At Global Payments (NYSE : GPN), we empower simple, fast, secure payments for everyone.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
$1.75B2024-02-20Post Ipo Debt· $1.75B
2001-01-26IPO
Leadership Team
Robert Cortopassi
President and COO
Emily J. Edmonds
Vice President, External Communications
Recent News
2025-12-29
2025-12-12
2025-12-11
Company data provided by crunchbase