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Palo Alto Networks · 2 weeks ago

Global Senior Alliance Marketing Manager - Technology Partners

Santa Clara, CA

Full-time

Hybrid

Senior Level, Lead/Staff

$152K/yr - $246K/yr

8+ years exp

Palo Alto Networks is a leading cybersecurity company dedicated to protecting the digital way of life. The Global Senior Alliance Marketing Manager will lead the global strategy and execution of integrated marketing campaigns for Technology Alliance Partners, focusing on demand generation and stakeholder relationship management.

Agentic AICloud SecurityCyber SecurityNetwork SecuritySecurity

Growth Opportunities

No H1B

Responsibilities

Lead the marketing strategy to achieve goals aligned to business objectives of the Global Strategic Alliances organization and marketing

Develop joint marketing plans with clear strategies and the tactics to deliver results. Manage the execution of the plan and take ownership of the results, working with partners and internal stakeholders and partners to optimize marketing plans

Drive the development of differentiated joint value propositions, messaging and positioning and content to engage customers and accelerate adoption of joint solutions

Plan and execute world-class in-person events to build brand awareness, drive marketing qualified leads and pipeline

Build and execute internal and external communications plans and strategies to increase awareness and Share of Voice in collaboration with Corporate Communications and SMEs, including blogs, press releases, and media outreach

Drive proactive and streamlined collaboration cross-functionally with Alliances, Global Regions, PMM, Sales, and Partner Ecosystems teams to build consensus and deliver results that strengthen the business overall

Build the strategy and ensure the execution of multi-channel, multi-partner marketing programs: working with global teams, extended stakeholder teams and partner teams to build integrated marketing plans

Use AI to conduct research, complement marketing plans, streamline content creation, and analyze marketing performance, ensuring our joint initiatives with partners are data-driven and impactful. Develop a world-class digital experience to engage leads and drive attendance to virtual events, including web site pages, the technology partner directory and partner microsites

Develop account-based engagement and nurture programs with relevance to target accounts to derive value from top of the funnel demand generation investments

Own the global marketing budget and set, track, and report progress against KPIs and ROI metrics, including regular readouts on the performance of partner marketing programs. Conduct quarterly marketing reviews with key alliance executives (internal and partner) to review success and progress, identify gaps and maintain executive alignment and support

Develop and maintain strong relationships with the alliance partner teams and internal stakeholders and motivate the partner to provide additional joint marketing opportunities

Qualification

Partner marketingDigital marketingContent marketingCybersecurity experienceEnterprise marketingCommunicationCross-functional collaborationSelf-starter