VML HEALTH · 1 month ago
Senior Engagement Strategist (Health)
New York, New York, United States
Full-time
Onsite
Mid, Senior Level
$60K/yr - $140K/yr
2+ years expWunderman Thompson is a global healthcare agency that specializes in connecting brands with healthcare clients. They are seeking a Senior Engagement Strategist who will develop and execute effective engagement strategies, analyze data, and craft compelling narratives to support client presentations and marketing efforts.
Marketing & Advertising
Responsibilities
Develop a strong understanding of various analytical frameworks and methodologies
Analyze and translate data into concise and compelling stories
Effectively craft client presentations and develop engaging storytelling skills
Lead the development of channel-specific strategies (e.g., social, CRM, website, paid media, apps, rep-delivered, and more)
Solve issues and prepare client work products by enlisting the support of other cross-functional team members
Proactively identify areas for further development, seek new challenges, and solicit feedback
Independently deliver distinct components of key deliverables
Continuously seek to improve client work and actively ask provocative questions that lead to new lines of thinking
Demonstrate strong knowledge of data tools, third-party data sources, search tools, and other resources to gather key data and insights
Effectively leverage segmentation studies to help identify relevant data and information in developing customer/segment channel and engagement profiles
Support the team in developing stimuli and exercises for workshops, craft messaging, and develop content strategies and layouts with guidance from Associate Directors and Directors
Provide support for pitch strategy by synthesizing research insights
Qualification
Required
2-4 years of experience in market research and strategic planning, with a focus on the healthcare industry
Demonstrated experience in developing and executing engagement strategies across multiple channels (e.g., social media, CRM, website, paid media)
Strong analytical skills, with the ability to gather, analyze, and interpret data from various sources, including primary research, syndicated data, and client insights
Proven ability to translate complex data into clear, concise, and compelling narratives for client presentations and internal communications
Experience with customer journey mapping and identifying key pain points and opportunities for improvement
Proficiency in using data analysis tools and software (e.g., Excel, SPSS, Tableau)
Excellent communication and presentation skills, with the ability to effectively communicate complex ideas to both technical and non-technical audiences
A strong understanding of the healthcare industry, including HCP and DTC marketing
A collaborative and team-oriented approach to work, with the ability to work effectively with cross-functional teams
A proactive and self-motivated work style, with the ability to manage multiple projects simultaneously and meet deadlines
Benefits
Full spectrum of group health coverage options (medical, dental, vision)
Generous 401k match (100% dollar-for-dollar match, up to 5% of salary contribution)
Variety of paid time off offerings
Company
VML HEALTH
VML is a leading creative company that combines brand experience, customer experience, and commerce, to create connected brands that drive growth.
5001-10000 employees
Funding
Current Stage
Late StageLeadership Team
Maureen Quattrocki
Chief Financial Officer
Mark McClendon
Chief Operating Officer, North America
Company data provided by crunchbase