Fleetio · 4 weeks ago
Senior Director, Revenue Marketing
United States
Full-time
Remote
Director/Executive
10+ years expFleetio is a modern software platform that helps thousands of organizations manage their fleet operations, and they are seeking a Senior Director of Revenue Marketing to drive pipeline performance across various marketing programs. This role involves leading a team of marketers to optimize revenue growth through data-driven strategies and collaboration with sales and operations teams.
AutomotiveFleet ManagementSaaSSoftware
Responsibilities
Own the marketing pipeline number across SMB, MM, and ENT segments—partnering with Sales and RevOps to set goals, forecast accurately, and measure what matters
Build a predictable, data-backed revenue engine that drives consistent 20%+ YoY pipeline growth
Implement and evolve a performance framework rooted in cohort-based measurement, CAC efficiency, and ROI visibility across all channels
Drive alignment and rhythm across Demand Gen, Digital, and Lifecycle teams to maximize performance and conversion across every stage of the funnel
Lead web, content, SEO, and digital channels to increase traffic, conversion, and qualified pipeline
Oversee lifecycle and nurture programs to improve engagement, retention, and expansion
Build and optimize integrated campaigns with performance measurement frameworks
Partner closely with RevOps to ensure attribution accuracy and reporting integrity
Champion experimentation through continuous A/B testing, creative iteration, and messaging refinement
Drive a culture of performance, accountability, and optimization—connecting every initiative to measurable business outcomes
Collaborate with Marketing Ops to leverage AI and automation for reporting, segmentation, and campaign execution
Implement industry best practices around full-funnel analytics, including conversion velocity, multi-touch attribution, and LTV:CAC ratios
Own reporting cadence to ELT—translating performance data into insights, actions, and strategic recommendations
Act as a player-coach—mentoring team members while staying close to the data and details
Build and develop a high-performing marketing team that thrives in transformation and cross-functional collaboration
Partner with the CMO to align goals, messaging, and budget to growth priorities
Build a continuous learning culture—investing in talent through analytics training, experimentation frameworks, and shared learning sessions
Over time, expand the scope to include Field Marketing, ABM, and Events Strategy—owning customer roadshows, event programs, and executive engagement
Build scalable playbooks that integrate digital and physical experiences into a cohesive pipeline for generating leads
Qualification
Required
10–15+ years of experience in B2B SaaS marketing, leading pipeline-focused teams across digital, lifecycle, and content marketing
Proven track record of driving 30%+ YoY pipeline growth through scalable, data-backed programs
Analytical builder—comfortable operating in complexity while bringing clarity and focus to metrics and outcomes
Deep experience with web performance, SEO, email nurture, and digital advertising
Hands-on leader who teaches by doing and has rebuilt or up-leveled marketing teams
Skilled at collaborating with Ops and leveraging AI/automation to improve speed, precision, and insights
Comfortable presenting to executives, partnering with Sales, and owning measurable results
Preferred
Proven success driving 20%+ YoY pipeline growth in B2B SaaS
Experience with performance measurement frameworks
Experience in building scalable playbooks that integrate digital and physical experiences into a cohesive pipeline for generating leads
Benefits
Multiple health/dental coverage options (100% monthly cost coverage for employee, 50% for family)
Vision insurance
Incentive stock options
401(k) match of 4%
PTO - 4 weeks (increases at year two)
12 company holidays + 2 floating holidays
Parental leave- birthing parent (16 weeks paid) non-birthing (4 weeks)
FSA & HSA options
Short and long term disability (short term 100% paid)
Community service funds
Professional development funds
Wellbeing funds - $150 quarterly
Business expense stipend - $125 quarterly
Mac laptop + new hire equipment stipend
Monthly catered lunches
Fully stocked kitchen with tons of drinks & snacks
Remote working friendly since 2012
Company
Fleetio
Fleetio is a fleet maintenance management software that helps businesses manage their fleet operations and optimize maintenance workflows.
201-500 employees
Funding
Current Stage
Late StageTotal Funding
$620.08MKey Investors
Elephant
2025-03-25Series D· $450M
2023-05-23Series C· $144.69M
2020-11-12Series B· $21.14M
Leadership Team
Jon Meachin
CEO
Leslie Henthorn
Chief Marketing Officer
Recent News
vcnewsdaily.com
2025-10-31
Company data provided by crunchbase