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Palo Alto Networks · 1 month ago

Global Senior Alliance Marketing Manager - Technology Alliance Partners

Santa Clara, CA

Full-time

Onsite

Senior Level, Lead/Staff

$152K/yr - $246K/yr

8+ years exp

Palo Alto Networks is a leading cybersecurity company focused on protecting the digital way of life. They are seeking a Global Senior Alliance Marketing Manager to develop and execute strategic marketing programs with Technology Alliance Partners, driving demand and strengthening partnerships globally.

Agentic AICloud SecurityCyber SecurityNetwork SecuritySecurity

Growth Opportunities

No H1B

Responsibilities

Lead the marketing strategy to achieve goals aligned to business objectives of the Global Strategic Alliances organization and marketing

Develop joint marketing plans with clear strategies and the tactics to deliver results. Manage the execution of the plan and take ownership of the results, working with partners and internal stakeholders and partners to optimize marketing plans

Develop and maintain strong relationships with the alliance partner teams and internal stakeholders and motivate the partner to provide additional joint marketing opportunities

Plan and execute world-class in-person events to build brand awareness, drive marketing qualified leads and pipeline

Build and execute internal and external Communications plans and strategies to increase awareness and Share of Voice in collaboration with Corporate Communications and SMEs, including blogs, press releases, and media outreach

Drive proactive and streamlined collaboration cross-functionally with Alliances, Global Regions, PMM, Sales, and Partner Ecosystems teams to build consensus and deliver results that strengthen the business overall

Build the strategy and ensure the execution of multi-channel, multi-partner marketing programs: working with global teams, extended stakeholder teams and partner teams to build integrated marketing plans

Use AI to conduct research, complement marketing plans, streamline content creation, and analyze marketing performance, ensuring our joint initiatives with partners are data-driven and impactful

Champion the development of compelling joint value propositions and positioning to engage customers and accelerate adoption of joint solutions

Develop a world-class digital experience to engage leads and drive attendance to virtual events, including web site pages, the technology partner directory and partner microsites

Develop account-based engagement and nurture programs with relevance to target accounts to derive value from top of the funnel demand generation investments

Own the global marketing budget and set, track, and report progress against KPIs and ROI metrics, including regular readouts on the performance of partner marketing programs. Conduct quarterly marketing reviews with key alliance executives (internal and partner) to review success and progress, identify gaps and maintain executive alignment and support

Qualification

Partner marketing experienceCybersecurity industry knowledgeProject management skillsDigital marketingEvent strategyCommunication skillsBudget managementAnalytical skillsSelf-starterCross-functional collaboration

Required

Proven track record of success in a partner marketing role within an ISV and/or CSP is required

8+ years of enterprise marketing experience including partner marketing

4-year bachelor's degree in marketing or similar

Demonstrable experience and expertise working with Independent Software Vendors (ISVs), Systems Integrators (SIs) and/or Cloud Service Providers (CSP)

Excellent communication (written and verbal), reporting, and presentation skills

Ability to work in a highly cross-functional environment to drive outcome-based plans, programs, and execution

Understanding of a broad range of marketing activities, disciplines, and tactics, including field marketing, digital marketing, and industry events

Demonstrated pipeline impact of partnerships and programs

Highly motivated, self-starter that can build and launch programs and communications within budget and effectively manage multiple timelines

Ability to travel