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Finance of America · 3 weeks ago

Manager, Affiliate and Influencer Marketing

United States

Full-time

Remote

Mid, Senior Level

$105K/yr - $120K/yr

5+ years exp

Finance of America helps homeowners unlock the potential of their retirement through unique reverse mortgage options. The Manager of Affiliate and Influencer Marketing is responsible for growing the affiliate lead acquisition channel and building an influencer marketing stream, managing relationships, optimizing performance, and collaborating with various teams to drive strategic growth.

BankingFinancial ServicesLending

Responsibilities

Manages day-to-day relationships and performance of affiliate partners, including top-tier publishers, networks, and lead sources

Negotiates commission structures, partner terms, and incentives that align with business and performance goals

Develops channel roadmaps for affiliates and influencers, including seasonal opportunities, new partnerships, and testing strategies

Monitors lead quality, conversion performance, pacing, and ROI from affiliate sources; optimize based on data and partner trends

Works closely with analytics, product, and web dev teams to ensure accurate tracking, attribution, and performance reporting

Leads the strategy, implementation, and scaling of a new influencer marketing program across micro- and macro-influencers

Sources, vets, negotiates, and manages influencer relationships to align with audience targeting, messaging goals, and acquisition objectives

Coordinates influencer campaigns with creative and paid teams to ensure brand alignment, funnel integration, and regulatory compliance

Collaborates cross-functionally with other channel managers to ensure affiliate and influencer strategies are integrated with broader marketing plans

Stays ahead of industry trends, tools, and innovations in affiliate and influencer marketing to inform strategy and maintain a competitive edge

Builds and delivers reporting dashboards, performance updates, and actionable insights to internal stakeholders

Proposes experiments and performance tests (e.g., new payout models, incentive tests, content partnerships) and iterates on successes

Performs other duties as assigned

Qualification

Affiliate marketingInfluencer marketingPerformance trackingNegotiation skillsExcel proficiencyCross-functional communicationTeam supervisionFinancial services experienceProject management

Required

Minimum 5 years of experience in affiliate marketing, partnerships, or influencer marketing roles, and a minimum 3 years of experience in supervising a team

Demonstrated success managing affiliate programs, optimizing acquisition through third-party lead partnerships, and launching new marketing channels

Strong negotiation, contract, and relationship management skills

Hands-on experience with performance tracking, lead quality analytics, attribution models, and fraud monitoring tools

Excel proficiency, including pivot tables, v-lookups, and data analysis for channel optimization

Comfortable partnering with web development, analytics, and creative teams to align on performance goals and data needs

Excellent cross-functional communication and project management skills

Bachelor's Degree

Marketing, Business, Communications, or a related field

Preferred

Experience in financial services, mortgage, or other regulated industries preferred

Benefits

Health

Dental

Vision

Life insurance

Paid time-off benefits

Flexible spending account

401(k) with employer match

ESPP

Company

Finance of America

Finance of America Reverse LLC dba Finance of America (NMLS 2285) is the consumer brand and reverse mortgage operating subsidiary of its parent company, Finance of America Companies Inc.

Founded in 2013

New York, New York, USA

501-1000 employees