Fanatics · 1 month ago
Senior Director, Data & Strategy
95 Morton St, New York, NY, 10014, US
Full-time
Onsite
Director/Executive
$194K/yr - $319K/yr
10+ years expFanatics is building a leading global digital sports platform that ignites the passions of fans around the world through innovative products, services, and experiences. The Senior Director, Data & Strategy will lead enterprise analytics, data platforms, and cross-product customer intelligence, overseeing the data infrastructure that supports executive decision-making and enhances customer engagement.
eSportsManufacturingRetailSporting GoodsSports
Responsibilities
Lead the enterprise analytics function, delivering CFO-, CEO-, and investor-facing insights on customers, product performance, growth drivers, and business health
Lead the design of authoritative analytical & science frameworks used in board meetings, investor materials, and corporate planning
Ensure accuracy, consistency, and clarity of the metrics that represent Fanatics externally and govern decision-making internally
Own and operate the customer and audience database that powers the Fanatics Audience Network, ensuring high-quality identity resolution, segmentation, and activation capabilities
Partner with the Ads business to support new advertising products, measurement frameworks, and privacy-centric data architecture
Drive innovation in how customer signals are leveraged to create value for advertisers and rights holders
Partner with enterprise loyalty program leaders to design and operationalize data-driven strategies that increase customer lifetime value, retention, and cross-brand engagement
Build the analytical and data science foundations needed for offers, rewards optimization, personalization, and next-best-action systems
Develop a unified customer view that supports experience orchestration across Fanatics commerce, betting, collectibles, and media surfaces
Own the production data platform that supports ingestion, modeling, governance, and activation across multiple Fanatics operating companies
Lead the build-out, reliability, and evolution of the enterprise analytics environment, enabling self-service, experimentation, and advanced science workflows
Partner with Engineering, Security, and Product to ensure the platform meets SLAs for performance, cost efficiency, data quality, and compliance
Set and enforce modeling standards, definitions, metadata guidelines, and governance frameworks
Build and mentor a high-performing team of data engineers, analytics leaders, and data strategists
Drive a culture of excellence, curiosity, and ownership across the data organization
Partner across Commerce, Collectibles, Betting & Gaming, Ads, Fanatics Holdings, and Finance to translate business priorities into coherent data roadmaps
Champion data literacy and responsible data usage across the enterprise
Qualification
Required
10+ years of experience leading data, analytics, or data platform teams, including 5+ years managing senior managers or directors
Proven ability to deliver executive-caliber insights, narrative framing, and KPI governance for CFO/CEO-level stakeholders
Experience operating large-scale customer databases, audience systems, or identity platforms in advertising, CRM, or personalization domains
Strong technical grounding in modern data platforms (e.g., Snowflake, Databricks, dbt), analytics environments, and data modeling standards
Demonstrated success building enterprise data systems that support analytics, science, and product use cases simultaneously
Exceptional cross-functional leadership, with the ability to influence at all levels and build trust across business and technical teams
Strong communication skills with the ability to simplify complexity and articulate insights to non-technical executives
Benefits
Medical
Dental
Vision
401k
Paid time off
GymPass
Pet Insurance
Family Care Benefits
$700 to set up your home office
Company
Fanatics
Fanatics is a sports merchandise retailer that manufactures fan gear and jerseys across retail channels. It is a sub-organization of Kynetic.
10001+ employees
H1B Sponsorship
Fanatics has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2021 (2)
Funding
Current Stage
Late StageTotal Funding
$4.9BKey Investors
Clearlake Capital GroupNational Football LeagueAlameda Research
2022-12-06Private Equity· $700M
2022-03-02Private Equity· $1.5B
2022-01-01Series Unknown· $10M
Leadership Team
J
Joseph Bozich
Advisor to Chief Executive Officer
Michael Mahan
CEO
Recent News
Sports Business Journal
2026-02-03
2026-02-02
Company data provided by crunchbase