NCM · 1 month ago
Dir-Insights & Analytics
New York, NY
Full-time
Onsite
Director/Executive
$125K/yr - $150K/yr
10+ years expNational CineMedia, LLC is the country’s largest cinema advertising platform, dedicated to connecting brands with diverse audiences through innovative advertising solutions. The Director of Strategic Insights & Analytics will lead a team to transform media and audience data into actionable insights, supporting the Ad Sales teams and enhancing client relationships through advanced analytics and storytelling.
AdvertisingDigital MarketingMarketing
Responsibilities
Lead the development, execution, and delivery of research projects that support both local and national Ad Sales teams
Serve as an insights partner to national and local Ad Sales, regularly joining client meetings, pitches and campaign reviews to present research, address strategic questions, and sell through NCM’s data and measurement capabilities
Leverage AI-powered and automation tools (e.g., ChatGPT, Tableau AI, Power BI Copilot, Excel Copilot, etc.) to streamline data processing, visualize insights, and enhance storytelling
Collect, analyze, and interpret data from a variety of sources, including first-party platforms (TransUnion) and syndicated sources (e.g., TransUnion, Nielsen, Comscore, GfK)
Design dashboards and visual reports that highlight campaign performance, audience trends, and competitive positioning
Execute ad-hoc analyses including reach & frequency modeling, proximity mapping, cross-tabs, and demographic ranking comparisons
Stay current on evolving tools, data sources, and AI applications in media analytics to continuously advance research capabilities
Qualification
Required
10+ years of experience transforming media, audience, and performance data into clear, compelling narratives that drive revenue and shape go-to-market strategy
Advanced analytical and quantitative skills, with a proven ability to turn complex data into actionable insights
Strong communication skills; comfortable presenting to agency leads and large client teams
Strong leadership and mentoring skills to guide a team of Analysts
Expertise with AI-assisted analytics and visualization platforms, such as Tableau, Power BI, Excel Copilot, and generative AI tools for summarization and insight creation
Proficient with syndicated data systems (Nielsen, MRI/Simmons, Scarborough, Comscore, GfK) and geospatial or mapping tools
Exceptional written and verbal communication skills, including the ability to craft data-driven stories for senior leadership and clients
Highly organized, deadline-driven, and detail-oriented with the ability to manage multiple priorities simultaneously
Professional demeanor and strong collaboration skills across departments
Bachelor's degree in media, Marketing, Communications, Statistics, Business Analytics, or a related field required
Preferred
Experience leading or mentoring a research or analytics team within a media network, agency, or data organization
Experience implementing AI-powered workflows for data visualization, insight generation, and automated reporting strongly preferred
Advanced degree (Master's in Analytics, Marketing Research, or similar) preferred
Certifications in data visualization or analytics tools (Tableau, Power BI, Python, or AI analytics platforms) are a plus
Benefits
Medical insurance
Dental insurance
Vision insurance
Flexible Spending Account (FSA)
Health Savings Account (HSA)
401(k) Retirement Plan
Life & Accidental Death & Dismemberment Insurance
Short and Long-Term Disability Insurance
Paid Holidays
Paid Leave (parental, vacation, personal days and sick)
Commuter benefits
Pet insurance
Company
NCM
National CineMedia (NCM) is the largest cinema advertising platform in the US.
501-1000 employees
H1B Sponsorship
NCM has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2024 (2)
2023 (1)
2022 (1)
Funding
Current Stage
Public CompanyTotal Funding
$55MKey Investors
CIT Group
2023-09-07Post Ipo Debt· $55M
2007-02-08IPO
Leadership Team
Ronnie Ng
Chief Financial Officer
Catherine Sullivan
President NCM
Recent News
2025-12-01
MarketScreener
2025-12-01
Business Wire
2025-12-01
Company data provided by crunchbase