Potbelly Sandwich Works · 2 weeks ago
Growth Analyst, Digital Product & CRM (Loyalty)
United States
Full-time
Remote
Mid, Senior Level
$75K/yr - $85K/yr
4+ years expPotbelly Sandwich Works is a nationally recognized neighborhood sandwich shop seeking a Growth Analyst to transform data into meaningful insights that drive guest engagement and loyalty growth. This role involves collaborating with product managers and UX to measure and improve feature performance while optimizing digital experiences across various platforms.
E-CommerceFood and BeverageFood ProcessingHospitalityRestaurants
Responsibilities
Lead a Culture of Experimentation
Design and execute A/B and multivariate tests across digital product features, CRM, and loyalty channels
Develop structured testing roadmaps prioritizing high-impact hypotheses and ensuring statistical rigor
Define success metrics for feature launches, campaigns, and guest engagement initiatives
Embed experimentation frameworks into both marketing and product development cycles
Elevate Product Analytics
Partner with Product and UX to define KPIs and measure feature adoption, engagement, and retention across digital touchpoints
Translate user behavior, journey flow, and loyalty data into actionable insights that influence the digital product roadmap
Identify friction points and growth opportunities across app, web, and online ordering experiences
Conduct post-launch analyses to evaluate feature success and guide future iterations
Analyze and Optimize Campaign & Loyalty Performance
Monitor CRM, loyalty, and digital campaign performance to identify lift drivers and engagement trends
Build dashboards and reports that balance marketing and product KPIs — from conversion rates and redemptions to feature adoption and guest lifetime value
Conduct control group and lift analyses to measure impact across channels and audiences
Recommend optimization strategies for targeting, offers, and personalization based on test results
Strengthen Data Infrastructure & Collaboration
Work closely with Data and Martech teams to enhance measurement, testing, and reporting capabilities
Ensure consistency and accuracy of data across loyalty, CRM, and product analytics systems
Automate dashboards and standardize KPIs for a unified view of digital performance
Partner cross-functionally to align data insights with business, product, and marketing goals
Communicate Insights that Drive Action
Present insights in clear, compelling narratives that connect data to guest behavior and business strategy
Influence decisions across Marketing, Product, and Leadership through data storytelling
Act as a trusted advisor on experimentation, performance management, and digital optimization
Qualification
Required
Bachelor's degree in Analytics, Mathematics, Statistics, Engineering, Economics, or a related quantitative field
4+ years of data analysis experience using SQL, R, Python, or similar tools
4+ years of dashboarding experience (Tableau, Power BI, or similar platforms)
2+ years in product analytics, CRM, or loyalty analytics — ideally in hospitality, retail, or fast-casual dining
Proven success designing, executing, and analyzing A/B tests and growth experiments
Experience translating behavioral and loyalty insights into product roadmap recommendations
Deep knowledge of experimental design, hypothesis testing, and statistical evaluation
Strong understanding of product, marketing, and loyalty performance metrics
Ability to connect quantitative insights to guest experiences and business outcomes
Excellent communication and data storytelling skills
Collaborative, curious, and self-starter mindset
Passion for food, hospitality, and delivering experiences that make guests smile
Preferred
Experience with Snowflake or similar data warehouses
Advanced SQL/Excel skills and familiarity with data automation
Hands-on experience with analytics tools like Amplitude, Mixpanel, or GA4
Familiarity with omnichannel attribution and campaign measurement frameworks
Benefits
Medical, Dental & Vision Insurance
Domestic Partnership Benefits
Paid Parental Leave
FSA and HSA with Employer Contribution
Commuter Benefit Program
Retirement Savings 401(k) WITH company match
Employee Assistance Program
Paid Time Off
Discount Program
Flexible Work Schedule
Career growth opportunities
Company
Potbelly Sandwich Works
Potbelly Sandwich Works is a restaurant chain serving sandwiches, soups, and shakes customized for customers.
5001-10000 employees
Funding
Current Stage
Public CompanyTotal Funding
$99M2025-09-10Acquired
2023-02-10Post Ipo Debt· $25M
2021-02-10Post Ipo Equity· $16M
Leadership Team
Robert Wright
President and Chief Executive Officer
Adam Noyes
President
Recent News
2025-12-16
Seattle TechFlash
2025-10-25
Company data provided by crunchbase