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Warner Bros. Discovery · 4 weeks ago

Senior Editor, Audience Insights & Strategy, CNN

DC Washington 820 1st Street NE

Full-time

Hybrid

Mid, Senior Level

$91K/yr - $169K/yr

5+ years exp

Warner Bros. Discovery is a leading media company known for its iconic content and brands. They are seeking a Senior Editor for Audience Insights & Strategy at CNN, who will focus on evolving digital products and enhancing audience engagement through data-driven insights and editorial strategies.

AdvertisingBroadcastingDigital EntertainmentDigital MediaFilm ProductionMedia and EntertainmentNewsPublishing

Responsibilities

Analyze performance data across CNN’s digital platforms (site, app, social, video, audio) to uncover trends, insights and anomalies

Develop clear, actionable insights and prescriptive recommendations to grow CNN’s audience through editorial strategies

Present findings to internal stakeholders through written reports and visually compelling presentations

Develop scalable workflows and repeatable processes for insights generation and delivery

Pitch, assign and edit content analyses that align with CNN’s strategic priorities

Support the development of playbooks for repeatable coverage strategies

Work with newsroom staff to understand audience insights, tools and strategies

Serve as a voice of our insights in editorial conversations, advocating for user needs and behaviors

Proactively identify and support areas of opportunity for audience growth and experimentation

Measure and communicate the impact of insights-driven initiatives, editorial decisions and newsroom experiments

Collaborate with partners in audience, product, analytics and editorial to bring audience-first thinking and data-backed insights into our content, product and platform strategies

Qualification

Audience developmentContent strategyData fluencyAnalytics platformsDigital media experienceCross-functional collaborationEditorial sensibilityCommunicationStorytelling skills

Required

5-7+ years of experience in digital media, audience development, content strategy, or audience insights roles

Proven success working within complex editorial or media organizations to embed audience insights into decision-making

Ability to synthesize complex data points into clear narratives and prescriptive recommendations

Experience collaborating across editorial, product and analytics teams

Familiarity with newsroom dynamics and editorial decision-making processes

Fluency in analytics platforms (e.g., Adobe Analytics, Chartbeat, Parse.ly, Google Analytics, Looker Studio) and comfort with basic data manipulation and formulas in Excel or Google Sheets

Experience using Google Trends to understand and research audience behavior

Editorial sensibility and strategic perspective with the ability to balance brand mission and audience behavior

Strong communication and storytelling skills, with a track record of communicating strategic insights with editorial leaders