Cornerstone Advertising Inc ยท 1 day ago
Paid Media Strategist
Noblesville, IN
Full-time
Hybrid
Senior Level
$80K/yr - $90K/yr
5+ years expCornerstone Advertising Inc is a company focused on delivering effective advertising solutions, and they are seeking a Paid Media Strategist to manage multi-channel paid media programs for home services clients. The role involves strategy development, campaign execution, performance optimization, and stakeholder communication to drive measurable business outcomes.
AdvertisingMedia and Entertainment
Responsibilities
Own paid media strategy by translating revenue goals into channel plans, budgets, pacing, and seasonality models
Execute and optimize performance-driven campaigns across Google Ads, Microsoft Ads, Meta, YouTube, Local Services Ads, OTT, and programmatic platforms
Own measurement governance through GA4, Google Tag Manager, and Looker Studio
Design attribution and incrementality approaches to understand true channel impact and isolate lift
Lead performance reviews, QBRs, and strategic discussions with clients and internal teams
Other duties as assigned by the Director of Digital Marketing
Qualification
Required
Bachelor's degree in Digital Technology, Marketing, or a related field
Minimum of 5 years of experience in PPC / paid media, including 3+ years of multi-channel buying (search, social, video, programmatic/OTT)
Proven experience managing large advertising budgets and delivering strong ROI/ROAS
In-depth knowledge of PPC platforms, including Google Ads and Microsoft Ads (Bing)
Strong analytical skills with the ability to interpret data and provide actionable insights
Excellent communication and presentation skills
Preferred
Relevant certifications preferred: Google Ads, Meta (YouTube and programmatic certifications a plus)
Advanced experience with GA4, GTM, conversion tracking, and familiarity with SearchLight and Looker Studio preferred
Experience integrating field service management systems (e.g., ServiceTitan, FieldEdge) into reporting and optimization workflows
Deep experience with Local Services Ads (LSA)
Offline conversion imports and CRM-based attribution
Feed-based and dynamic creative experience
Exposure to MMM, geo-testing, and experimentation frameworks
Experience using AI copilots/tools for analysis and creative optimization
Company
Cornerstone Advertising Inc
We are a full-service marketing and advertising agency that focuses on the home services industry, assisting independent residential heating, air conditioning, plumbing and electrical contractors compete with the national consolidators, big-box stores and utility firms.
11-50 employees
Funding
Current Stage
Early StageRecent News
Company data provided by crunchbase