Salesforce · 1 week ago
Manager, Agentforce GTM Product Marketing
United States
Full-time
Remote
Mid, Senior Level
$127K/yr - $175K/yr
5+ years expSalesforce is the #1 AI CRM, driving innovation and customer success through AI. The GTM Product Marketing Manager for Agentforce will execute and scale the go-to-market strategy for Salesforce’s Agentforce portfolio, focusing on enablement programs and cross-functional collaboration to drive adoption and revenue growth.
Agentic AIArtificial Intelligence (AI)Cloud ComputingCRMSaaSSales EnablementSoftware
Responsibilities
Go-to-Market Execution: Serve as the Agentforce GTM expert across product, marketing, and sales translating innovation into clear, actionable programs that drive adoption and revenue growth
Consumption Model Enablement: Understand and communicate the Agentforce consumption model, helping sellers and customers navigate pricing, value realization, and Flex Credit opportunities
Sales Plays: Create, launch, and manage quarterly sales plays aligned to product priorities, market opportunities, and field needs — driving measurable pipeline growth
Cross-Functional Collaboration: Partner across Corporate Strategy, Core Product Marketing, Product Management, Product Enablement, Sales Program Management, Strategic Events, and cross-cloud GTM teams to ensure alignment and flawless execution
Product Expertise: Maintain a grasp of the Agentforce product, understanding its architecture, capabilities, and roadmap to inform enablement and messaging
Presentation Delivery: Build and deliver high-impact presentations and demos for and internal enablement sessions
Enablement Programs: Design and deliver compelling enablement programs and content (training materials, FAQs, talk tracks, demo guides, etc.) that empower technical and non-technical sellers alike
Field Readiness: Partner with global go-to-market and distribution leaders to drive adoption, readiness, and pipeline acceleration across all selling teams
Content Development: Develop and maintain repeatable GTM assets — including sales plays, messaging frameworks, competitive content, and demo libraries — aligned to launch and campaign rhythms
Sales Communications: Communicate sales updates, ensuring consistent storytelling and alignment across global teams and product pillars
Cross-Cloud Alignment: Act as the Agentforce subject matter expert across Salesforce clouds (Sales, Service, Data Cloud, etc.) to ensure unified value messaging and solution positioning
Event Activation: Partner with Strategic Events to design and deliver Agentforce experiences at Dreamforce, World Tours, and internal enablement events
Pace and Adaptability: Thrive in a fast-paced, dynamic environment and remain comfortable with ambiguity, adapting quickly while maintaining clarity, precision, and executional excellence
Qualification
Required
5+ years in Product Marketing, Solution Engineering, Sales, or Go-To-Market roles within B2B SaaS or enterprise technology
Deep understanding of Salesforce AI, Agentforce, or comparable enterprise AI and automation platforms
Strong grasp of Agentforce product fundamentals, with the ability to translate technical capabilities into clear business value
Proven ability to partner closely with Core Product Marketers, Product Managers, and cross-functional stakeholders to align launches, messaging, and roadmap priorities
Demonstrated experience working directly with Sales Leadership, Account Executives, and Sales Programs to translate GTM strategy into field-ready execution
Success in developing sales plays, enablement programs, and training materials that drive adoption and measurable pipeline impact
Exceptional presentation and storytelling skills, capable of delivering persuasive, executive-ready content for diverse audiences
Familiarity with consumption-based pricing models and skill in simplifying complex pricing structures into customer-centric value narratives
Data-driven mindset with experience using insights to inform GTM strategy, measure success, and refine programs
Highly organized and effective at managing multiple priorities and timelines in a dynamic environment
Strong collaborator and influencer, adept at driving alignment across global and cross-functional teams
Comfortable with ambiguity and energized by fast-paced, evolving environments that demand creativity and focus
Preferred
Experience supporting or marketing AI, automation, or agent-based products, and a deep curiosity about how Salesforce AI transforms business workflows
Background in management consulting (Big 4 or equivalent)
Ability to collaborate seamlessly across Product, Sales, Enablement, and Strategy with a curiosity of each team's goals and connecting the dots between them
Comfort working in fast-paced, evolving environments, with the ability to simplify complexity and move from strategic thinking to tactical execution
A can-do, growth-oriented attitude that brings creativity, optimism, and resilience to every challenge
Benefits
Time off programs
Medical
Dental
Vision
Mental health support
Paid parental leave
Life and disability insurance
401(k)
Employee stock purchasing program
Company
Salesforce
Salesforce is a cloud-based software company that provides customer relationship management software and applications.
10001+ employees
H1B Sponsorship
Salesforce has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (1883)
2024 (2296)
2023 (1850)
2022 (2849)
2021 (2124)
2020 (1960)
Funding
Current Stage
Public CompanyTotal Funding
$65.38MKey Investors
Starboard ValueEmergence CapitalHalsey Minor
2022-10-18Post Ipo Equity
2004-06-23IPO
2003-01-01Series Unknown· $1M
Leadership Team
Arundhati Bhattacharya
Chairman & Ceo Salesforce India
Marc Benioff
Chair & CEO
Recent News
2026-01-08
Company data provided by crunchbase