Cato Networks · 4 days ago
ABM Campaign Manager
United States
Full-time
Remote
Mid, Senior Level
$120K/yr - $150K/yr
3+ years expCato Networks is a pioneering company in cloud networking and security, aiming to become a market leader in a new product category named 'SASE'. The ABM Campaign Manager will own and scale paid media programs targeting decision-makers in strategic accounts, focusing on personalized PPC campaigns to drive engagement and pipeline progression.
Cloud ComputingInformation TechnologyNetwork SecuritySoftware
Responsibilities
Develop and execute PPC strategies for Tier 1–3 target accounts. (1:1, 1:few, 1: many)
Build audience targeting using ICP, persona, intent signals, and buying-stage data
Run ABM-focused paid campaigns across LinkedIn, Influ2, programmatic/display, paid social, and search
Launch personalized, intent-driven ads using platforms such as TechTarget, Dreamdata, or Demandbase
Drive retargeting and remarketing programs to increase account engagement
Collaborate with Content, Creative, SDR, and Field/GEO teams on cohesive account plays
Measure and optimize account-level performance, reach, and engagement across paid channels
Build dashboards and reporting for ABM paid media impact and pipeline influence
Propose new paid media plays, experiments, and audience strategies
Qualification
Required
3–6 years of PPC or paid media experience, ideally in B2B or enterprise SaaS
Proven experience running account-based paid media campaigns
Strong understanding of ABM metrics: reach, engagement, progression, buying committee penetration
Expertise with LinkedIn Ads, Google Ads, programmatic platforms, and ABM tools (Demandbase, 6sense, Terminus, etc.)
Ability to build campaigns for specific accounts, not just broad persona segments
Strong understanding of B2B buying journeys, ICPs, and buyer committees
Analytical skills with experience building dashboards and reporting on account-level performance
Excellent project management and cross-functional communication skills
Data-driven mindset with a habit of testing, optimizing, and iterating
Preferred
Experience working with SDR/BDR teams on coordinated ABM plays
Ability to guide or create PPC ad creative (copy + visual)
Knowledge of intent-based activation and buyer-stage scoring
Benefits
Health/vision/dental insurance
401(k)
Stock options
Health Savings/Flexible Spending Accounts
Flexible time-off
Paid parental leave
Disability benefits
Company
Cato Networks
Cato Networks is a provider of a SASE platform that enables threat prevention, data protection, and incident detection and response.
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
$1.18BKey Investors
Lightspeed Venture PartnersGreylock
2025-06-30Series G· $409M
2023-09-19Series Unknown· $238M
2021-10-19Series F· $200M
Leadership Team
Shlomo Kramer
Co-Founder & CEO
Tomer Wald
CFO
Recent News
2026-01-05
Business Insider
2025-12-30
2025-12-25
Company data provided by crunchbase