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Diablo/Freud Tools · 4 days ago

Digital Activation Specialist - Diablo Tools

Atlanta, GA

Full-time

Onsite

Mid Level

3+ years exp

Diablo Tools, known for its innovative cutting and power tool solutions, is seeking a passionate Digital Activation Specialist to drive audience acquisition and engagement. The role involves developing and executing multi-channel digital campaigns, collaborating with marketing leadership, and leveraging data-driven strategies to enhance customer retention and growth.

Building MaterialIndustrial ManufacturingManufacturing

Growth Opportunities

No H1B

Hiring Manager

Maria Lannom

Responsibilities

Develop and Execute Full-Funnel Digital Campaigns - Strategize, launch, and optimize multi-channel digital campaigns that drive audience acquisition, engagement, and progression through the funnel — from awareness to Learn More/MOFU

Audience Targeting, Personalization & Retargeting - Leverage persona insights, behavioral data, and AI tools to deliver personalized messaging and retargeting strategies that improve engagement and relevance

Customer Retention & Growth Programs - Design and execute lifecycle marketing programs to retain, re-engage, and expand customer relationships through loyalty, upsell, and cross-sell initiatives

Programmatic & Paid Media Management - Manage and optimize paid media campaigns (Google Ads, display, Social Media, programmatic) to maximize reach, engagement, and ROI

Analytics, Reporting & Optimization - Measure campaign performance, extract insights, and continuously optimize strategies based on data-driven learnings

AI Integration & Innovation - Identify and implement AI-driven tools and processes to enhance targeting, personalization, and campaign efficiency

Collaboration & Mentorship - Partner cross-functionally with Creative, Web, and Product teams to align digital activation strategies and mentor contractors or interns to build digital capability

Qualification

Demand generationDigital campaign managementMarketing technology platformsMarketing analyticsAI-driven marketing toolsAudience targetingCustomer retention programsProgrammatic media managementVerbal communicationWritten communicationPresentation skillsProject management

Required

Bachelor's Degree in advertising, marketing, communications, design, or similar field

3-5 years of demand generation experience

Experience in demand generation, digital campaign management, inbound marketing, or lifecycle marketing

Hands-on experience managing a high-spend media budgets and reporting on ROI

Possess a strong level of marketing analytics skills; able to extract meaning from data and use this to optimize both current approach and future programs

Ability to manage multiple design projects at once; and to shift priorities based on business needs

Outstanding verbal, written, and presentation skills. Ability to present ideas to c-suite leadership

Comfortable working with and advising senior-level executives

Ability to manage multiple projects and priorities at the same time

Preferred

Previous experience marketing power tools and/or power tool accessories is preferred

Proficiency with marketing technology platforms (HubSpot, Google Ads, Google Analytics, Salsify, Meta, TikTok, TINT, Wayvia (previously known as PriceSpider) and AI-driven marketing tools (preferred, but not required)