Johnson & Johnson MedTech · 1 day ago
Director of CRM & Loyalty Marketing – U.S. Vision Care
Jacksonville, FL
Full-time
Onsite
Director/Executive
10+ years expJohnson & Johnson MedTech is a leader in healthcare innovation, aiming to improve health outcomes through advanced medical solutions. They are seeking a strategic and visionary Director of CRM & Loyalty Marketing to enhance customer relationship management capabilities within U.S. Vision Care, focusing on consumer engagement and loyalty for the ACUVUE® Brand of Contact Lenses.
Hospital & Health Care
Responsibilities
Define and execute the vision for CRM at U.S. Vision Care, including future state design, capabilities, and roadmap, to maximize consumer insights and engagement
Leverage existing consumer data to develop sophisticated data analytics and data science, segmentation, personalized communications, and targeted campaigns that nurture consumers through the entire purchase journey
Oversee the end-to-end consumer relationship lifecycle, ensuring a seamless, personalized experience that drives acquisition, retention, and loyalty
Identify and implement innovative CRM tools, platforms, and automation solutions that enhance operational efficiency and customer experience
Partner with Brand Marketing, eCommerce, Digital, and Sales teams to develop integrated CRM strategies that support business objectives
Establish KPIs and analytics frameworks to monitor CRM effectiveness, campaign performance, and customer lifetime value, providing actionable insights for continuous improvement
Ensure all CRM activities adhere to industry regulations, ethical standards, and data security protocols
Qualification
Required
Bachelor's degree required; MBA or advanced degree preferred
10+ years of progressive experience in sales, marketing, or CRM leadership roles, preferably within MedTech, healthcare, or consumer health industries
Proven success in developing and executing large-scale CRM strategies that significantly impact customer engagement and business growth
Deep expertise in CRM platforms (e.g., Salesforce, HubSpot) and data analysis tools, with a track record of leveraging data to drive personalization and lifecycle marketing
Strong leadership skills with experience managing cross-functional teams and influencing at all organizational levels
Demonstrated ability to challenge the status quo, lead change, and implement innovative solutions
Excellent communication, collaboration, and stakeholder management skills
Willingness to travel up to 30% domestically, based in Jacksonville, Florida
Preferred
Analytical Reasoning
Brand Positioning Strategy
Business Data Analysis
Competitive Landscape Analysis
Customer Analytics
Customer Intelligence
Data Analysis
Developing Others
Execution Focus
Financial Analysis
Inclusive Leadership
Industry Analysis
Innovation
Leadership
Marketing Insights
Market Knowledge
Operational Excellence
Program Management
Resource Planning
Company
Johnson & Johnson MedTech
At Johnson & Johnson MedTech, we are working to solve the world’s most pressing healthcare challenges through innovations at the intersection of biology and technology.
10001+ employees
Funding
Current Stage
Late StageLeadership Team
Mike Walker
CFO & VP of Finance DePuy Synthes
Tino Schweighoefer, MBA
CFO Monarch Platform
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